Breaking Through And Breaking Out Of Quanzhou Sports Brand Nuggets Running Economy

A few days ago, the Jinjiang International Marathon began to attract many marathon enthusiasts from home and abroad.

It is reported that this is the fourth Jinjiang International Marathon. As one of the brand competitions in Jinjiang, this year's Jinjiang International Marathon race has been popular among runners from the beginning of its application. The total number of applicants has reached 14705.

In fact, in recent years, a series of domestic marathon events such as horse racing, horse racing and Horse Racing have been increasing year by year. Behind this is the popularity of running and the excitement of running economy.

The most basic equipment for running is a pair of running shoes. "But just a pair of running shoes, I'm sorry to call running." Although this is a witty remark, it is widely recognized by runners. Running shoes, running pants, marathon socks, running headphones, sports bracelets, mobile phone arm packs... Today, these equipment has become the standard of many runners. Data show that the scale of China's running market has reached US $5 billion, and the marathon has led a series of derivative economic activities from operation to service, equipment and insurance, medical treatment, tourism, hotels and so on.

As we all know, Quanzhou is a famous sports product production and marketing base. Jinjiang is the core of the Quanzhou rim, bringing together a large number of sports brands such as Anta, XTEP, PEAK, 31st degree, Hongxing Erke. Jinjiang is still the only national sports industry base at the county level. Compared with other famous sports cities, what are the advantages of Quanzhou? The answer is that Quanzhou has a number of sports brand. These sporting goods brands have built up a strong industrial advantage, which is unmatched by many other cities.

So what is the Quanzhou sports brand doing in the face of the hot running economy?

We have noticed that this year, XTEP, Anta, and 31st grade sporting goods companies are moving frequently.

XTEP and WolverineGroup set up a joint venture to develop, sell and distribute shoes, clothing and accessories of Merrell (MAI LE) and Saucony (St. John's) brand.

Anta released a new A-FLASHFOAM Anta worm hole running shoes. With the help of wormhole technology running shoes, Anta also officially announced the establishment of the main brand running department, which is Anta's second establishment division. The running department will focus on developing, promoting and running directly related shoes and clothing with subdivision products. This also marks Anta's march into the running shoes market.

The international line of running shoes SPIRE2 is released. As the second generation running shoes of the 360 SPIRE series, the 360 SPIRE2 and 360 degree SPIRE and 360 SPIRE3 constitute an important part of the "neutral shock" series of running shoes family.

In addition, these Quanzhou sports brands have intensified their efforts to become the top names and sponsors of the marathon events.

In view of this, facing the hot running economy, Quanzhou sports brand is not absent. Instead, they embrace it enthusiastically and pursue this trend enthusiastically. The industrial chain formed by the running economy and huge business profits enable Quanzhou sports brand enterprises to find business opportunities.

With the development of the times and the improvement of people's living standards, the domestic sports market and the big health market have developed rapidly, and have shown a strong potential for sustained rapid growth. With the increasing volume of their bodies, the industry is increasingly developing in two dimensions. The rise of running economy is the result of these two trends. The focus and deep development of this market segment shows the solid pace of Quanzhou sports industry's growth and maturity from another aspect. It is also a competitive signal for Quanzhou's sports industry to challenge foreign sports industry.

From another perspective, in recent years, with the change of economic environment at home and abroad, and the continuous structural reform of supply side, the movement brand industry of Quanzhou has entered a period of transformation and shuffling, and a number of small and medium-sized enterprises have withdrawn from the market. At the same time, a few leading enterprises represented by Anta are bigger and stronger against the trend, and the whole industry is heading for the era of "strong and strong". In this process, it is a good way to increase the development of sports products and continue to enhance brand awareness and influence through running race marketing. This is the evolutionary logic of the survival of the fittest in the sports industry of Quanzhou.

From this perspective, Quanzhou sports brand collective Nuggets running economy is a milestone for Quanzhou sports industry to break through and break through.