The East Side Is Not Bright West, Online Live Broadcast Children'S Clothing Market.

Grow in tribulation and rise from tribulation.

"Children's clothing capital" in Huzhou Zhili, there are more than 13000 children's clothing enterprises. Under the epidemic situation, children's clothing enterprises are stepping up their efforts to resume work while trying to activate the market, compete for orders and reduce inventories. In the face of difficulties, children's clothing enterprises are speeding up a new way to cope with market changes. Look at today's "grow up in Tribulation".

Children live online live broadcast new ways to activate the market

At half past three in the afternoon, the ordinary electricity supplier service platform in Zhili Town, 32 children's live line live broadcast is being carried out recently.

Bao Guangli, general manager of Huzhou AI Technology Network Co., Ltd.

We have signed 50 anchors, which is not enough.

In the collection of nearly more than 400 brands of Zhili children's clothing city, we also saw such a scene.

Huzhou Zhili children's clothing city merchants

We can sell a little bit by ourselves.

"Live online" has become the common choice for weaving children's clothing to cope with the current predicament. Affected by the epidemic, more than 13000 children's clothing enterprises in Zhili have resumed work, but retail outlets are not open, and orders are late.

Li Yunpin's children's clothing brand has more than 1000 stores in the whole country, and less than 20% of its business resumed. R & D, ordering, a year's plan lies in the spring, sales stagnation, and bring fatal blow to enterprises.

Li Yunpin, chairman of Zhejiang Wanshun Garments Co., Ltd.

No direction, so headquarters make this live broadcast, so that we can create a platform together.

But there are few responses to the new idea. More than 1000 physical stores are worried that the live broadcast will lose their customer resources.

Li Yunpin, chairman of Zhejiang Wanshun Garments Co., Ltd.

The key to break through is trust. My entire teacher came over. All the expenses of all my team came from me. In this case, they chose to do it.

From "resource collecting" to "building platform", in February 29th, Li Yunpin took the lead in the first online live broadcast of brand children's clothing. More than half of the stores took part in it, and sales reached about 1000000 in 1.5 hours. The second sales exceeded 5 million. The rising sales figures have aroused the enthusiasm of the staff, and everyone is working together to find a way to make big sales.

Company staff

Implementation standards need to be clearer.

Offline Shop Leader

I think there will be some problems in the matching of our shop assistants. There may be some confusion.

How to solve homogeneity calls?

Sales began to improve. In half a month, businesses in large and small weaving businesses began to live. The homogeneity of the crying mode is in sight. Li Yunpin is in a hurry again. How should we go next?

He found his master, Pu Xin Quan, who had been engaged in children's clothing industry for 24 years, was late. It turned out that Pu Xin Quan made adjustments to the enterprise departments these days, expanding the original business department from 3 to 8, and intensified communication with more than 600 stores in 18 provinces.

Pu Xinquan, chairman of Huzhou Tong Wang Wang Garments Co., Ltd.

Try to make moderate partner mode innovation.

The new way of combining the line, the line and the lower part needs to continue to add powder, maintain customers and deliver accurately while the live broadcast is being done. Most of the children's clothing enterprises in Zhili do not.

Hu Jia, director of children's clothing enterprises in Zhili

For the first time, I remember five people, second times fifteen people, everyone went to open, but in fact, there was no one.

In order to eliminate everyone's ability to panic, Zhili town early this month docking the internet live platform, set up an electronic business operation guidance team, one to one visit.

Huzhou Zhili electric expert Zhou Zhefeng

It turned out that many brands have their agent system online, and the development of live streaming is very fast. This epidemic situation just let everyone have a very calm down and ponder whether they have a new layout in the future.

Online publishing trend to enhance brand

At this time, weaving is busy moving the fashion trend of children's clothing in October to the first month.

At the same time, we must strictly control the links in the selection of live broadcast platforms, make efforts on both the online and offline levels, improve the quality of products, and improve the brand influence of children's clothing at the same time.

Chief scientist of innovation service complex in China Zhili children's clothing industry

Zhou Bai Rong

One of the things we want now is how to collude information flow to form a stable or standardized way. The only way is digitalization.

Mayor, deputy party secretary of Zhili Town, Wuxing District, Huzhou

Yong Jie Chen

Encourage and guide enterprises to turn from online to online and offline integration mode, and give them a sense of urgency.

Brave and daring, try to make good transition.

From the initial panic and confusion to a bit of groping out a new way of combining online and offline, facing the epidemic situation, the pace of transformation and upgrading of the entire industrial chain from weaving design to production to sales has been accelerating. With the advent of the new retail era, breaking the traditional path dependence, developing new market and precise push with "digitalization" new methods and new ideas is becoming a top priority for the quality development of Zhili children's clothing industry. The epidemic is a tribulation, but there is a turning point in the crisis. If there are more opportunities in the challenge, we will soon step out of the predicament and take the lead in the more intense competition in the future.