Attention: Hot Words Of NPC And CPPCC Come Out! Textile And Clothing Industry Representatives Talk About Their Feelings

A few days ago, with Premier Li Keqiang delivering a government work report to the fourth session of the 12th National People's Congress in Beijing, a series of "hot words of the two sessions" have been published and widely spread, such as: camera control, sharing economy, craftsmanship spirit, optical network city, overseas warehouse From these hot words, we can see China's economic and social development ideas. At the same time, Xiaobian believes that these hot words have also hit the hearts of many people in the textile and clothing industry, from which we have more clearly defined the direction of industrial transformation and upgrading. This is not true. The small partners have been interacting closely with representatives and committee members in recent days, collecting proposals and motions, and interviewing the experience of the two sessions. It is found that their ideas and expressions always coincide with the government work report, which is highly consistent and balanced! At the same time, the small editors can also truly feel the deep feelings of the representatives and committee members for the industry. Combining with the ruling philosophy and new ideas behind the "hot words of the two sessions", they have also expressed their own feelings.

Wang Limei, general manager of Harbin Hongbo commerce

What I am most concerned about is the development of "people"

With the change of consumers' shopping habits, the development of traditional commerce has also been affected. Due to the development of e-commerce and other new shopping methods, the professional market with clothing wholesale as the main mode has been greatly impacted.

At present, supply side structural adjustment is imperative, and all industries are responding positively. From the perspective of the development of the clothing professional market, the real adjustment and transformation need to be from the inside to the outside. The products of enterprises need not only "do well", but also "sell well". Professional market needs more thinking and Practice on the issue of "selling well".

Over the past period of time, I not only focused on the transformation of the domestic wholesale market, but also carefully studied the characteristics and advantages of South Korea in the development of clothing professional market. Last year, I took Hongbo merchants to the Korean market for many times to study why they were able to sell well.

During the investigation, I found a phenomenon that the fabric selection of Korean products is not as good as perceived, and some are even worse than domestic clothing. However, they have integrated resources from product display, brand building and commercial operation, giving products greater added value, so the products are recognized and sold successfully.

Summing up the success of Korean professional market, I think that the domestic clothing market can no longer rely on simple price increase sales to survive, but to constantly improve the comprehensive ability, not only to achieve good product quality, but also to be able to promote. We should not only "do well", but also "sell well". This kind of transformation from inside to outside can drive the industry to develop better.

Of course, in the critical period of the transformation and development of the clothing professional market, the demand for talents is very large. Therefore, we need to invest more energy to strengthen the training of professional talents. This is also the main concern of my proposal.

First, with the increasing enthusiasm of young people to realize their self-worth, college students' entrepreneurship has become a common phenomenon. However, there are still some problems in college students' entrepreneurship, for example, college students have book knowledge, but lack of practical ability; they have entrepreneurial desire, lack of entrepreneurial ability, and can not find the entry point to achieve the goal of entrepreneurship. In the face of this situation, I suggest that more attention and support should be given to college students' entrepreneurship, and a guidance platform should be built for them.

Second, at present, more and more people are responding to the slogan of "mass entrepreneurship, mass innovation". They still need to further strengthen their entrepreneurial development mode and professional ability. For example, some merchants of Hongbo commercial, as the leaders of small and medium-sized enterprises, still need to strengthen learning and training, so as to better understand the future development direction of enterprises. For these people's re guidance and retraining, we need a good platform and a good way.

Third, we also need to pay more attention to migrant workers. Because they are an important part of this society. Although there is a lack of cultural level, but they are through physical efforts to achieve personal value to society. From the development of an industry, the ability of the basic labor force has been improved, which will create a huge development potential. I suggest that from the government level, we should help migrant workers to speed up the improvement of their professional quality, and bring them opportunities and platforms for professional guidance and training; from the social level, we should also bring them a sense of belonging and identity.

Zhou Jianping, President of Jiangsu Jiangyin Hailan group

Craftsman spirit is to grasp the manufacturing link, grasp well

In the past year, the transformation and development of China's clothing industry, I heard many garment enterprises said that the market is difficult to do, worried. But I don't think it's all about the market, it's about the enterprise itself. Hailan group has been aware of this problem since a long time ago. Therefore, we have always insisted on controlling the manufacturing link in our own hands. In this way, we can achieve rapid and stable production scheduling and product control, and brand development and manufacturing complement each other.

Looking at this issue from an international perspective, we can find that many countries with good development of clothing industry, such as Japan and Spain, have experienced the stage of market adjustment and industry reshuffle. Through this adjustment, a few high-quality brands that can represent the national clothing level have emerged. It can be seen from this that this can be said to be a kind of market law, and it is an inevitable period for clothing industry in many countries.

For example, China's clothing industry is gradually developing to the Warring States period after the spring and Autumn period. Many brands have experienced a period of rapid development, but the enterprise foundation at that time did not lay a solid foundation. Now the market changes, such brands immediately expose their weaknesses. Therefore, at present, enterprises should not complain about the bad market environment, but should settle down as soon as possible to cultivate their internal skills, seize the time to firm the foundation, so as to cope with the future market test.

On the other hand, I suggest that the state strengthen the quality supervision of goods in the online shopping platform. Nowadays, with the rapid development of the Internet, online shopping has become one of the main ways of mass consumption, accounting for an increasingly high proportion in the market. However, the corresponding quality supervision has not kept up with it, making the network fake goods and network inferior goods flooding. On the one hand, it infringes on the rights and interests of consumers, on the other hand, it also exists unfair competition with offline brands.

Due to the lack of quality control of online goods, many businesses reduce their prices with the help of inferior goods or even fake goods, and compete with the off-line goods with good quality, thus disrupting the healthy development environment of the market. Therefore, I suggest that the state should raise the entry threshold of network platform commodities and strengthen the law enforcement supervision of network platform through legislation.

In my opinion, in the future, online and offline integration is the general trend of the industry development, and a healthy environment is the foundation for the good development of enterprises.

Xu Aihua, chairman of Zhejiang Hualian Group Co., Ltd

China should carry out appropriate and advanced system innovation

The fourth industrial revolution is a comprehensive revolution, including the innovation of manufacturing field brought by the popularization of computer and new technologies such as robot, and the change of human health and lifestyle brought by life science and technology. In the face of the once-in-a-lifetime development foundation and China's leading advantages in the aspects of rapid economic growth momentum, talent and market, we should attach importance to institutional innovation, and appropriately lead and open the institutional improvement that restricts innovation; secondly, we should open the system restriction window for new technologies.

Therefore, China should carry out appropriate and advanced system innovation. In the face of the fourth industrial revolution, China's biggest weakness at present is our ability of institutional innovation. The fourth industrial revolution will certainly bring great impact to the existing system. If the system is not improved and innovated, it will become an obstacle to the fourth industrial revolution. In the face of the once-in-a-lifetime development foundation and China's leading advantages in the aspects of rapid economic growth momentum, talent and market, we attach importance to institutional innovation, and we should be appropriately ahead of the times in institutional improvement that restricts innovation.

Open the window of system restriction for new technology. Among Chinese enterprises, Baidu, Alibaba and Tencent have established their position in the world by relying on institutional innovation and tolerance, and undoubtedly set a convincing development model. Today, in the fields of gene technology and other life sciences, robots, new cars, Internet finance, Internet transportation technology, smart city and other fields, we should hold an open mind and open a window for new technologies, so that the leaders can constantly explore and innovate, be more open-minded, be tolerant, and have problems Revision, can't have the closed mentality of slow rather than wrong. Try boldly and surpass bravely.

At present, in the face of major economic and social transformation, the state needs to carry out bold and unremitting experiments. If the test fails, it will try another method. The most important thing is to carry out experiments. In 1992, Deng Xiaoping said in Shenzhen: we should be more daring in reform and opening up, dare to experiment and not be like a woman with small feet. If you are sure of it, you should try and break in boldly. The important experience of Shenzhen is daring. Without the spirit of pioneering, the spirit of "taking risks" and the spirit of spirit and energy, we can't go out of a good road, or a new road, or a new cause.

In the process of the growth of new technology, we should hold a positive attitude of support, seek advantages and avoid disadvantages, give full play to its good points, and suppress those disadvantageous places to the lowest level.

Third, to be the guide of enterprise system innovation. The fourth industrial revolution, characterized by the emergence of new technologies, will continue to integrate the boundaries of the physical, digital and biological worlds. It will have a significant impact on all disciplines, economies and industries in the world, and even shake human's understanding of self. The improvement of labor productivity means that the global economy will usher in a good opportunity for long-term growth. In recent years, there has been an explosive growth of new technologies. With the continuous investment of various new technologies, labor productivity will be significantly improved. The world economy will regain momentum in the long run. The government should be the leader of enterprise system innovation, let Chinese enterprises attach importance to management innovation, and welcome the fourth industrial revolution brought by the development of Internet technology.

Fourth, relying on the masses to increase the supply of institutions. Institutional innovation is an important manifestation of the development and progress of human society. Under the background of economic development entering into the new normal and traditional industries are generally surplus, it is difficult for China to further promote the development of social productivity and the improvement of labor productivity by relying on the development mode of factor cost advantage, massive input of resources and consumption of environment, so we must change the new driving force. Institutional innovation is to rely on the public drive, increase institutional supply, innovate production factor supply and agglomeration mode, innovate investment mode, innovate financial services, innovate business model, promote the upgrading of traditional industries and the integrated development of emerging industries, expand the space for entrepreneurship and innovation, let the wisdom of all entrepreneurial and innovative talents produce multiplier effect, and gather powerful new kinetic energy of economic and social development 。

Zhang Huaming, chairman of Zhejiang huazhiyi fashion group and Zhejiang YAYING Group Co., Ltd

The state's "discretionary regulation" requires enterprises to constantly regulate and control themselves

With the continuous upgrading of consumer demand in China, consumers have higher and higher requirements for clothing quality. For example, we can see that more and more Chinese consumers choose to purchase goods abroad or through online shopping. Clothing is also included in the goods purchased by consumers overseas. This phenomenon of demand outflow has a direct impact on domestic economic development. The reason is that the domestic understanding of the clothing industry is too one-sided, and there is no in-depth study on the driving capacity of clothing for the entire economic consumption industry.

Some domestic consumers focus on the quality of foreign products when purchasing overseas, while others are because the price of overseas purchase is lower than that of domestic market. The former requires us to improve quality, while the latter requires enterprises to step up cost control. This example shows that China's domestic demand market is very strong, and many clothing enterprises have not found an effective way to develop the market, and the strength of made in China has not been fully and comprehensively demonstrated to consumers.

Taking YAYING as an example, the company has always been actively building the development strategy of "China's YAYING, the world's EP", subdivided different markets and issued brand voices. On the one hand, we should create a distinctive brand of YAYING in the domestic market, on the other hand, we should let the international market realize the high quality of China YAYING. Before that, the brand has provided clothing sponsorship for Expo Milan, and has also been on major overseas shows to show the charm of the brand. All these measures are to better promote the brand.

Therefore, for the future development of China's clothing industry, clothing brands should give consumers a better experience in terms of quality and price.

First of all, enterprises need to strengthen their own adjustment. They can create products that can be recognized by the market faster by strengthening the original design of products and integrating into Chinese culture and local culture. In addition, China's excellent clothing brands also need to "go out" to form a greater international influence.

Secondly, enterprises should improve the operation and management mode, improve the development efficiency, reduce the product cost, create a more convenient consumption environment and a more comfortable shopping atmosphere, so as to guide the consumption return.

For the above suggestions, I think, on the one hand, it is necessary to adjust and transform within the clothing enterprises to adapt to the current market changes, on the other hand, the relevant government departments need to support and improve the policy level to help clothing enterprises develop better.

In the critical period of adjustment and transformation of China's clothing industry, both the innovation and development of enterprises and the adjustment of industrial structure will face difficulties and challenges. I always believe that China's garment industry will break through the challenges and achieve transcendence. I am full of confidence in the future development of China's clothing industry.