Balabala × "Yu You Xiangrong" Dream Show Staged In The Great Wall Of China

On September 25, Balabala A fashion show was held at the great wall of Beijing, China. Balabala and Shuo Yinchao pinri combine the platform features to reach more young groups, drive the marketing innovation by breaking the circle with the crowd, and lead the new trend of product effect marketing integration in the new era. Balabala joined hands with Jason Wu, a famous Chinese designer, in this big show Wu) and Chen Peng, a new generation of fashion designer, combined with children Down technology We have launched three series: balabalabala × Jason Wu collection , extreme cold technology series, balabalabala × Chenpeng series, with ice garden, polar exploration and space adventure, connects three dream scenes to jointly interpret the dream show of "feather and your hair".

 

　　 "Feather and you are down": boundless winter and unlimited childlike innocence

　　 Balabala Together with freelance photographer Zhang Jiacheng, with his very personal style of lens performance, jointly present the theme of the show "feather you are velvet". Inspiration comes from children with infinite imagination. In the winter of their imagination, the bright flowers blooming on the snowy mountains, polar bears holding hands with penguins, and friends from outer space can all visit the Great Wall. This winter, balabalabala will subvert the inherent thinking of adults on winter, and lead the children to integrate into the winter in their minds with the fashion attitude of "flying in the sky".

In the big show, children can enter the "Down's any door" and interact with the wonderful winter: ice garden, polar exploration, space adventure... In children's world, winter has no boundary, and Balabala wants to give them the warmest care, so that children's innocence is unlimited.

The cold winter can not stop the enthusiasm of children, from day to night, children can freely pursue their dreams. The Balabala show, which starts at dusk, goes through the sunset and then to the night, which echoes the integration of children and nature. The deeper they explore, the more powerful the energy they emit to pursue their dreams.

Snow Garden: balabalabala × Jason Wu collection

Blue light and shadow twinkle in the giant badminton rising from the beacon tower of the Great Wall, and the ancient Great Wall instantly merges into a "ice garden". Ballaballa and Jason, a Chinese designer Wu's series took the lead.

This is Balabala after the "dream endless" super show, again with Jason Wu), the inspiration of the series comes from children's winter dream of "ice garden". In their imagination, snowflakes can become "Jasmine Flowers" when they touch their fingertips. The special fabric with jasmine texture and the three-dimensional flowers sewn by hand are the exquisite presentation of these dreamlike scenes. Giant "polar bear" appears in the Great Wall tonight, holding hands with children and holding their bright dreams. Balabala embarks on a childlike journey to compose a dream future with them.

Polar exploration: extreme cold technology series

As the blue light and shadow on the badminton on the beacon tower gradually became rich, the scene was covered by blue and purple light and shadow. At this moment, adults may feel chilly, while children can't wait to start their "polar exploration" from here. balabala × The extreme cold series, with the unique fabric technology specially made for children in winter, is designed with the trend to provide all-round warmth and protection for children's winter "exploration", which is shining on the Great Wall.

Balabala extreme cold series is another innovation of balabalabala in the research and development of children's down jacket. Series selection of "oil and dirt proof, waterproof and moisture permeable" three proofing technology fabric, "hot fast" volcanic rock heat storage technology fabric, and Anxin velvet, environmental recycling raw materials, etc., to provide the most comfortable warm protection for children. Designers use shield and mechanical arm and other elements to create a "super down hero" with unlimited power to protect children to create confidently and to explore fearlessly.

　　 Space adventure: balabalabala × Chenpeng series

Colorful photoelectricity burst out from the feather ball on the beacon tower, as if to take the great building visible on the moon back to the starry sky of outer space and open a "space adventure". balabala × Chenpeng series is on the stage.

In this big show series, Chenpeng continues the Frank style of previous cooperation series "down I go wild" with Balabala, bringing down dress design and fashionable little monster printing, which is very much like the outer space of "bursting with dream atom". The "future sense" of space created by ice blue color film fabric, the novel combination of large and small petal elements, the colorful fabric with gradual tie dye, and the device of "balabalabala rocket" carrying innocence and childishness, take off with thousands of childish dreams to explore the Star River and explore the infinite future.

On the great wall of gubeishui Town, balabalabala uses a giant down ball to represent Balabala's down. It connects the dream scene of children's winter exploration, blends with Chinese civilization, with natural winter, with children's fashion, with growth dream, with the world, with fashion and nature, modern and ancient charm The reality and the dream made a strong combination.

　 "Blend with you": breaking the circle and witnessing Balabala's fashion influence

In the new era, balabalabala actively explores new marketing methods for children's fashion brands, with the help of the dream show of "feather and you're down" to blend with every you who watch the show. This time, balabalabala joined hands with the shaking voice super product day, with the total volume of more than 980 million in all channels, and more than 40 million people watched the official live broadcasting room, and the total exposure of the chattering topic challenge was more than 490 million, and many heads of the field of tremolo mother and infant were invited to the scene to experience the dream show. The exhibition performance across the space brings consumers the way of watching and buying.

At the same time, 11 offline flash stores have been combined to create global marketing, help brand development and growth, truly make "down and down" into "blend with you", break the circle and invite more people to witness together.

The Great Wall dream show also invited celebrities from all circles to support and witness. Jia Haidong, a short track speed skater, brings T-stage dream performance; Famous actor Jiang Chao brings baby Daniel to experience this special winter fashion feast. Super 20 Zhenyin head cute baby on the Great Wall show 65 million! Yi Bu Yu Hua, Wang Zihan, Yi Ya Ya, Da Q Bao, Duan Yina and other "Post-00 child stars" and small opinion leaders appeared on the stage to show their childhood style.

As a leading brand of "children's life style" in China, Balabala's fashion has been constantly crossing the border in recent years. From CO branding Dunhuang Museum, Suzhou Museum, Qitian Dasheng and huluwa, to joining hands with famous Chinese designer Wu Haiyan, balabalabala's Guochao series has been warmly received, and Guochao's new products are used to write diversified dream pursuit chapters for Chinese children. With Jason, a Chinese designer Wu, a well-known fashion designer in China, has worked hand in hand with Chen Peng, a famous fashion designer in China, to create a big event of product effect outbreak together with tuiyin chaopin day, pushing China's national fashion to the international stage and promoting children's fashion. As the first brand selling 50 million pieces of children's down, Balabala is still constantly innovating. The extremely cold series of down jacket brought by the big show is another functional innovation in the sense of fashion and technology of children's down jacket. Balabala will continue to pay attention to the needs of children's growth, continuously inject new energy into the whole children's clothing industry, and accompany the new generation of children to grow up happily!