National Brand: Vitalizing National Brand And Establishing 100 Billion Red Beans

On March 9, the 2022 strategy press conference of Hongdou shares was successfully held in Wuxi with the theme of "Prospering national brand and establishing 100 billion red beans". Red bean men's wear, a national brand, joined hands with Junzhi, a top consulting organization, to launch a new strategy of "classic comfortable men's wear" and open up a new comfortable track. The press conference has been widely concerned in the clothing industry, causing hot discussions in the industry. Sun Ruizhe, President of China Textile Industry Federation, sent a video blessing. Zhou Yiqi, the full-time vice president of China Garment Association, delivered a keynote speech of "digital intelligence leading, comfortable future", which highly affirmed the strategic upgrading of red bean men's wear, and highly praised that red bean men's wear "fully embodies the innovation vitality of China's clothing industry".

Seize the new opportunities of digital economy and open up the road of transformation and upgrading

Red bean has been deeply cultivated in the clothing industry for 65 years, with a profound historical background, and is now the leading brand in the industry. However, with the rapid development of the times, the changes of national policies, the development of economy, and the changes of market environment, investment environment and consumers' concept, all make the clothing brands change their business strategies in time and open up the road of transformation and upgrading in the great changes of the times.

In the face of the new development environment, how to find out the advantages of Chinese garment enterprises and better achieve high-quality development, Monday Qi put forward two suggestions, one of which is "seize the opportunity period of digital economy development".

With the development and progress of Internet, big data, artificial intelligence and new generation digital technology, the world economy is undergoing all-round changes, from industrial economy to digital economy. On February 9, the State Council issued the "14th five year plan" digital economic development plan to further promote digital industrialization and industrial digitization. China clothing association also takes "digital transformation" as one of the main development lines of the clothing industry.

In this regard, red bean is one step ahead in the industry and has made great achievements in deepening the reform of digital intelligence. Hongdou industrial Internet platform was approved by the Ministry of industry and information technology as the pilot demonstration project of industrial Internet platform; Build the first 5g intelligent flexible factory in the clothing industry, and greatly improve the production efficiency; Red bean men's official mall small program won Tencent Department of small program multiplication action clothing category "industry benchmark Award" and so on.

In addition, Hongdou men's 1000 square meter smart flagship store, located in Zhongshan Road, Wuxi City, also shows the consumption scene of the digital economy era, which is the rapid development and positive practice of enterprises in the digital economy.

　　 Grasp the general trend of comfort and witness the rise of national brands

In recent years, China's economy has made steady progress, and the level of residents' income has increased steadily: in 2021, China's per capita GDP has exceeded the world's per capita GDP level. Driven by the development of the national economy, China's men's wear market has a good development trend: from 2016 to 2022, the retail income of China's men's wear industry has increased year by year, with an annual compound growth rate of more than 9%, and the market scale is very large. The huge market means great opportunities, coupled with the awakening of Chinese people's cultural consciousness and cultural self-confidence, our national brand ushered in the best era!

After investigation, comfort has become the core demand in the clothing industry. According to the 2021 global lifestyle monitoring survey, 83% of consumers want to buy more comfortable clothes. Comfort has become the main driving factor for consumers to buy clothing, which will inevitably become a new growth point for the development of the industry.

Red bean's new strategy of "classic comfortable men's wear" is based on the comprehensive research and judgment on the changes of macro environment, the upgrading of men's wear industry and the comfort needs of consumers. Red beans seize the opportunity in the tide of the times, while tapping the "classic" potential of national brands, anchor the "comfortable" new track, complete the transformation and upgrading of the brand, which not only meets the internal needs, but also caters to the external needs, which makes a good example for the development of Chinese clothing enterprises.

Sun Ruizhe, President of China Textile Industry Federation, highly affirmed the achievements of red bean in the field of textile and clothing, and expressed heartfelt congratulations on the strategic press conference, Red bean men's wear is expected to become the backbone of the rise of national brands: "we are in the spring tide of the great rejuvenation of the Chinese nation, Chinese fashion, unlimited vitality. As the leading brand of China's clothing industry, we sincerely hope that red bean can take the strategic upgrading as an opportunity to create a world brand and lead the global fashion."

　　 "Red bean men's wear aims at the" comfortable "track of clothing, and actively carries out high-end transformation, which makes people feel excited and encouraged. This is a new strategic choice of Hongdou people based on user demand and market insight under the background of the new era. This is not only an important turning point in the development process of Hongdou brand, but also an important guide and demonstration for the transformation and upgrading of the industry and innovation and development The role. " At the press conference, Zhou Yiqi, full-time vice president of China Fashion Association, also expressed his appreciation for the brand strategy upgrading of red bean men's wear, hoping that red bean men's wear would make new contributions to the construction of China's fashion power.