Clothing Customization Should Pay More Attention To The Differentiated Needs Of The Elderly

The aging population has brought about changes in consumption structure, and the clothing market for the elderly also ushered in a window period. Recently, the Ministry of industry and information technology (MIIT) has issued a notice to organize the application of 2022 product promotion catalogue for the elderly. The product range includes 20 categories in 6 fields, such as clothing for the elderly and auxiliary products for daily use.

Why does the Ministry of industry and information technology make the promotion catalogue of products for the elderly such as clothing for the elderly? The main reason is that the number of the elderly continues to increase in China, forming a huge elderly consumption market. According to the latest forecast of China population and Development Research Center, the number of elderly people aged 60 and above will reach 321 million in 2025 and 400 million in 2032. Fully tapping this consumption market can not only meet the consumption needs of the elderly, improve the well-being of the elderly, but also promote the development of related industries, and even become a new economic growth point.

Silver hair economy has become a blue ocean, but the shortcomings of the elderly clothing can not be ignored. At present, most of the clothing styles of the elderly in the market are single and traditional, which is difficult to meet the needs of different levels of consumption and the requirements of younger elderly groups. In order to dig gold in the clothing market for the elderly, we also need to provide solutions to meet the demand of segmentation.
The development and design of fashion clothing for the elderly need to keep up. In the new era, the economic conditions of the silver haired people are relatively improved, and their requirements for fashion and beauty are relatively high. Moreover, with the help of Internet technology, their social scenes have been expanded and more opportunities for exhibition have been provided. However, due to the body shape conditions such as thicker shoulders, thicker arms and waistlines, many young people's fashion clothes can not be directly applied to the elderly, so it is necessary to develop special fashion clothing for the elderly.

The innovation level of functional clothing for the elderly should be improved. In the functional clothing for the elderly, thermal clothing is the first to start layout. On the basis of continuous innovation, different from relying solely on natural cashmere and other thermal materials, more and more new technologies such as battery heating and solar heating are applied to thermal clothing. Compared with the young people, the elderly have more exercise time and stronger sports drive. Besides the style and quality, the requirements of sports and outdoor clothing also pay more attention to the protection function. Therefore, it is necessary to strengthen research and development in this respect. In addition, deodorant fabric can also protect the self-esteem of the elderly.

Clothing customization should pay more attention to the differentiated needs of the elderly. With more and more personalized needs, it's easier for the elderly to feel comfortable and fit with the fine to the minute. Clothing customization enterprises should deeply study the specific needs of the elderly customization, strive to provide more suitable products for the elderly in terms of fabric, shape and function, and seize the new opportunity of elderly clothing customization.

In addition to product improvements, clothing for the elderly market We must also adapt to aging. Offline stores should have aging facilities and services. For example, a large fitting mirror with good lighting, a chair without right angle and soft cushion and a pair of comfortable flat shoes are placed in the fitting room. A pair of presbyopia glasses is provided at the cash desk, and the meticulous and patient service of the salesmen are added to create a warm and comfortable consumption environment for the elderly. Online stores, clothing pictures and related introduction text should be more clearly visible, and can provide accurate recommendation of segmentation age groups, so that the elderly in the selection, payment, return and exchange of goods more convenient, help to increase the elderly online shopping confidence and enthusiasm.