Ss23 China International Fashion Week Opens

September 4, 2022, the theme is "Hengdong" Of Spring / summer 2023 China International Fashion Week In Beijing 751D · park grand opening. This year is China International Fashion Week As the pioneer of China's fashion industry, the 25th anniversary of its founding, China International Fashion Week, born in 1997, has led and promoted the growth of China's fashion industry from green bud to towering tree.

The theme of this season's China International Fashion Week is "constant innovation". It focuses on seven directions, including Chinese aesthetics, intangible cultural heritage innovation, fashion style, sustainable fashion, business consumption, the universe of time and the protection of intellectual property rights. It comes from China, Canada, Austria, Britain, Hungary, Italy, Spain, France, Georgia, Turkey, Australia, China New Zealand and other 141 brands and 361 designers from 19 countries and 23 provinces and cities in China have presented fashion brand show show, 2022 global first festival, Dhub design collection, various design competitions, China International Fashion Forum, fashion meta universe, art exhibition, 2022 China Fashion intellectual property conference, La Koradior's night - 134 fashion activities including the 25th anniversary of China International Fashion Week and the 2022 award ceremony of China Fashion Awards, fully demonstrate the vigorous vitality of Chinese fashion in 25 years!

On the opening day, the China International Fashion Week received the attention of many media at home and abroad. CCTV news broadcast, Xinhua news agency, China Daily, overseas edition of China Daily, Tencent fashion and other media successively gave relevant reports, becoming a hot spot.

On the occasion of the 25th anniversary of China International Fashion Week, the Organizing Committee received sincere wishes from 13 partners from Europe, Asia, America and Oceania, including ambassadors from Italy, Britain, France, the United States, Japan, South Korea, Canada, Ireland, Belarus, Australia, Russia, Israel and Denmark, fashion industry associations and Well known commercial organizations, international core media and fashion celebrities wish the 25th anniversary of China International Fashion Week happy and better!

　　 1. Innovation of Chinese aesthetics / intangible cultural heritage

Chinese Aesthetics

This season's fashion week covers the release of fashion categories such as men's and women's wear, formal dress, science and technology movement, children's clothing, parent-child clothing, etc.

Every season of China International Fashion Week puts Chinese culture and aesthetics in an important position, becoming the vane of Chinese fashion design, and driving "Chinese Aesthetics" to become an important direction of art design. This season's fashion week covers Liangzhu culture, Sanxingdui culture, Wuxing culture, Shanhaijing, classical poetry, classical drama, calligraphy and painting, classical patterns, Oriental philosophy, palace art, Dunhuang art, Tibetan culture, Mongolian culture, Miao culture, martial arts and other aspects. It integrates innovation and carries out artistic and fashionable expression. U & A captures the patterns of Liangzhu intangible cultural heritage, and sunguitian captures Sanxingdui cultural elements, leading the design height of young fashion; Ncy's high-end dress will be combined with sea animals; Thee. The five elements culture, the color of the trend and the meteorite culture are in a wonderful collision; Xun Ruo, Peony Pavilion brand new interpretation of the classic drama Peony Pavilion; Jinba men's wear, living in the left, pick up the son, Tuo Ji and other brands show the contemporary Chinese design implication with oriental philosophy; Gaia legend, Deng Zhaoping's personal customization, pastoral Poetry, air oxygen and other brands will carry forward the beauty of Sino Tibetan cultural integration

　 Innovation of intangible cultural heritage

Under the active guidance of China's international fashion week, intangible cultural heritage technology has become the source of more and more designers. Countless intangible cultural heritage technology has been reborn in the fashion week. The intangible cultural heritage technologies involved in this season include Beijing embroidery, Suzhou embroidery, silk and silk pile embroidery, Chaoxiu, Dazi embroidery, Miao embroidery, Kesi, Xiangyun yarn, song brocade, disc buckle, Miao silver, blue dyeing, grass and tree dyeing, bamboo weaving, paper cutting, shadow puppet, etc. silk is full of fashion, Gaia legend, dream journey to the West x three inch Shengjing, langkun, joooys, William Zhang, today youth, xonee, liqingwei, Jun More than half of the brands, such as Yang, shangjiukai, heyufang and SuBai, have adopted modern technology and aesthetics. In the process of inheritance, they have carried out innovative development and upgrading of intangible cultural heritage technology, in order to be closer to modern life style and fashion style, so as to make the ancient skills radiate more vitality in the new era. La The theme of the closing show of koradior China International Fashion Week is "rejuvenation of folk art". The long-term efforts to show the vitality of fashion week and renew the intangible cultural heritage technology have achieved fruitful results.

Ss23 La koradior "Folk Art Renaissance"

　 Forum competition to explore inheritance and innovation

"Chinese Aesthetics" and "intangible cultural heritage innovation" have been selected as the annual key topics of fashion industry in China International Fashion Forum. China International Fashion Week and the cultural communication center of the State Administration of foreign affairs and cultural affairs of the people's Republic of China discuss "rejuvenating new life: Modern Expression and dissemination of traditional culture"; Jinba men's wear invited fashion people and experts from all walks of life to discuss "building sustainable value ecology of Chinese men's wear under the Oriental aesthetic system"; "2022 fashion consumption report of professionals" jointly released by China International Fashion Week and Zhilian recruitment, autumn and winter trends of 2022 jointly released by China International Fashion Week and twitter e-commerce, and "Chinese Aesthetics" are important trends of current fashion

The hongxingerke youth co creation design competition, sponsored by China Fashion Designers Association, China International Fashion Week Organizing Committee and hongxingerke, takes "xingmang" as the theme to encourage young designers to draw inspiration from "shining figures" in Chinese myths, legends and history, and inject Chinese spiritual energy into fashion design; "Nanshan Zhishang Cup" the first China formal dress design competition, Oriental cup · 2022 China Women's wear design competition and other events have driven the new generation of designers to deeply explore the innovative expression of Chinese aesthetics.

　 2. Fashion style, new strength of design

　　10+3 SHOWROOM

Over the past 25 years, China International Fashion Week has always been the cradle of young and cutting-edge designers Projects such as the showroom youth designer base project have helped hundreds of designers from infancy to maturity. Especially 10 + 3 Since its birth, showroom has supported 143 young designers, making them stand out in the fashion industry. The 11th 10 + 3 Showroom youth designer base is planned to be selected into the brands of xonee, Lynn Gong, Lacerta, liqingwei, dieying worm and Jun Yang, the e.therm, AC · house and adoles will show new designs during fashion week, chicxula B, i jiji、moi IOM's three 11th 10 + 3 showroom youth designer bases were selected as accessory brands, and their innovative and unique designs were displayed in Dhub design gallery.

Thee.Them

i.jiji

The influence of the 10 + 3 showroom youth designer base project is expanding, and overseas fashion institutions and designer groups show more and more enthusiasm to participate in the project. In 2022, 10 + 3 SHOWROOM The international plate emerged as the times require, aiming to tap outstanding international young designer brands, promote exchanges between domestic and foreign designers, help them better enter the Chinese market and explore more business opportunities. 10 + 3 in 2022 SHOWROOM International's shortlisted brands come from 9 countries, including Austria, Britain, Hungary, Italy, Spain, France, Georgia, Turkey and Australia. Their works have their own characteristics, covering avant-garde, elegant, casual, gorgeous, minimalist and other diversified styles. The design concept, materials and technology are constantly improving. They are all the leaders in the overseas new generation fashion design field.

reveligion

SIMONE· TESSADORI

　　 Trend "new" Chinese fashion

More than half of the brands in this season's fashion week have become the mainstay of China's fashion "rejuvenation" with their unique avant-garde fashion designs. Today's youth brands pay tribute to the glorious memory of the industrial age of their parents; The inspiration of hbeh brand comes from "art that will disappear"; Guuka expresses the brand's understanding and tolerance for multi youth culture; UNIX_ T irregular design to build an extraordinary sense of future; ASTRID Zhang's "wanton growth" series expounds the vigorous vitality; Qiiiannl creates a complex and neat image of cool girls on the streets of the city; Ladecente uses digital art to show the "sexy cells" of the sensory micro world; Aura World's "natural healing" reconciles with nature and embraces nature... In the innocent "fairy tale town" show, fashion elements are also everywhere. Enhenn, j11 mega and other children's wear brands create new era "trendsetters".

GUUKA

Youth today

　　 Event forum supports new forces

This season's fashion professional events excavate new design forces at home and abroad in an all-round way. Hanbo award · the 30th China International Young Designers fashion competition, the Oriental cup · 2022 China Women's clothing design competition outstanding works release, the 31st China JeansWest cup leisure wear design competition finals, "Nanshan Zhishang Cup" the first China formal wear design competition final, seven wolves · China jacket fashion and Creativity Award Anbo work conference The fourth JSC sports fashion design competition, the final of hongxingerke youth co creation design competition, the final evaluation and award ceremony of the 27th China Fashion Design Rookie Award of winner fashion cup, and the first set of women's clothing design competition of YZS win Zhishang cup, covering formal dress, sports trend, leisure business and other categories, It provides top-level exhibition stage for the new generation of design in various style fields.

At the China International Fashion Forum "design breakthrough of fashion men's wear - and the release of white paper on fashion trend of Chinese fashion jacket", septenaeus will discuss the youth and trend direction of Chinese fashion jacket with fashion celebrities; The three major international organizations WGSN, Pantone CAITONG and Paris Nari Luodi released the latest international fashion trends, revealing the key design concepts, techniques and color trends in 2023. At the forum "helping the growth of China's original design power - joint presentation of sina fashion & China International Fashion Week", There will also be in-depth discussions between young designers and professional fashion professionals on how to support China's new trend force

　　 3. Sustainable fashion, protect green mountains and rivers

China International Fashion Week has always attached great importance to the sustainability of fashion, and has been at the forefront of the wave of sustainable fashion in China. Under the vigorous advocacy of fashion week, fashion brands and designers have taken practical actions to reduce pollution, carbon emissions and resource waste. More than 90% of the brands are promoting sustainable fashion in the design and production process, including raw materials, design, processing, manufacturing, manufacturing, manufacturing, etc Packaging and other links, from light green to dark green, participate in the action of protecting the earth in varying degrees. Natural fiber / degradable fiber / technology regenerated fiber, Vegetation Dyeing / environmental protection dyeing, reuse of stock fabric / full use of fabric, paperless design, slow fashion attitude, degradable outer packaging, transformation of old clothes... Chinese fashion designers convey their love for the earth mother with practical actions, full of sincerity.

Special step will be recycled plastic bottles into Recycled Technology fiber into clothing, in heat preservation, waterproof and other aspects of superior performance, all-weather protection of athletes; The fashion show of Silk City, together with "Golden Summit Award" designers, selected new technology and environmental protection fabrics, combined with the concept of sustainability, to design a fashion series full of modern urban sense; Deng Zhaoping's personal customization creatively interweaves the aviation material "Yilun 95" polyimide with natural materials such as cotton, hemp, silk, wool, etc; In addition to the "five silk" fabric, the use of "Rose 95" fabric is also used; Today's youth will recycle pop can clasps to make fashionable decoration, collect old books and magazines and make clothing tags; Wanway uses new low-carbon raw materials to reduce carbon emissions, and cooperates to launch nano processing fabrics with antibacterial and antibacterial properties to improve durability and antibacterial and antibacterial functions; CHEN. In 1988, the concept of slow fashion was carried out in the design and production process, and the waste and pollution were reduced by environmental protection fiber and cloth; Artcraft pursues green and environment-friendly texture leather dyeing skills; Butterfly shadow insect adopts environmental protection digital printing technology; Fenggy innovates antibacterial fiber material, super water fabric, anti ultraviolet fabric and thermal insulation fabric, environment-friendly recycled fabric, degradable fiber, comprehensively improve the functionality of clothing, reduce environmental pollution... The release brand of China International Fashion Week highly combines high-tech and sustainable concept, which attracts people's attention.

Tebu · Sui Zhenchong ss23 series recycled plastic bottle regenerated fiber

This season's professional fashion competition is still the vane of the new generation of designers. This year's nine professional competitions will focus on the trend of "sustainable" and "green". In the 30th China International Young Designers fashion competition of "Hanbo Award", 27 young designers will start the same competition from the perspective of "protecting the ocean"; The 31st China JeansWest cup casual wear design competition and the 27th China Fashion Design Rookie Award of winner fashion cup also pay close attention to the theme of environmental protection. In the international fashion forum, the theme of "focusing on fashion sustainability and exploring new development opportunities" will drive fashion practitioners to think about the new direction of green fashion.

　　 4. Promote the upgrading of fashion consumption and build an international fashion consumption center

2022 global premiere Festival

Spring / summer 2023 China International Fashion Week

In order to implement the implementation plan for cultivating and building Beijing into an international consumer center city, the Beijing Municipal Bureau of Commerce, Chaoyang District government and China Fashion Designers Association will host the 2022 global premiere Festival and the spring and summer 2023 China International Fashion Week launching activities will also be ceremoniously held, including the release of the first store report, the release of brand new products, and the co creation of the first launch center, Help Beijing to build a global fashion highland, promote the upgrading of fashion consumption, and empower the construction of Beijing international consumption center city!

　　 Dhub design collection

In addition to Chinese designer brands ladecenter, icyness, Dennis Wang and 10 + 3, the supporting trade exhibition of China International Fashion Week, Dhub design exhibition is the most popular one In addition to the designer brands of showroom youth designer base program, there are 8 overseas young designer brands from 10 + 3 international and the Canadian exhibition group style Canada The 11 brands of showroom bring the latest design and show the international trend. The fashion products such as clothing, jewelry, bags and home furnishings are wonderful. It will become a hot clock in and purchasing resort for many fashion buyers and fashion talents.

Dhub design brings together a large number of Chinese new generation fashion designer brands. Through the forms of buyer's meeting, "star bringing goods" and "blogger planting grass", Dhub design introduces professional groups, drives fashion flow, and vigorously promotes the rapid commercial transformation of fashion brands. The designer brands participating in Dhub have been selected with excellent quality. With their unique design and exquisite craftsmanship, they have been warmly welcomed by many buyers and fashion experts in advance, and many artists have recommended them. They keep pace with each other in design and commercialization, providing more ideas for the commercialization of designer brands.

At the Dhub design meeting, there are also multi platform fashion bloggers from fashion week, such as shuoyin, xiwujie, Weibo and other multi platform fashion bloggers to punch in and bring goods, so as to help fashion brands gain more attention with fan traffic, broaden user base and realize further commercialization.

　　 New retail exploration

Jinba men's wear creates @ KB space lifestyle pop up Store, a new expression of retail business space integrating fashion, life and aesthetics, shows more possibilities of fashion consumption.

　　 5. Fashion meta universe

The matrix is upgraded to realize the virtual ecological closed loop

Ss23 China International Fashion Week ᦇ fashion meta universe ා has been upgraded in an all-round way. It has created a virtual fashion landmark and a virtual interactive experience space for fashion week, multi plate and multi-dimensional immersive experience, and deep integration of virtual and reality, opening up a new show, visual promotion and experience mode. With great influence and cohesion, fashion week brings more professionals together on this stage to jointly promote the growth of China's "fashion meta universe" and inject more driving force into the virtual fashion industry.

　　 Virtual fashion landmark "metauniverse · Beijing 751D · Park"

China International Fashion Week and aphro 3D has made great efforts to create China's first fashion week virtual fashion landmark "yuancosmos · Beijing 751D · Park", presenting the landmark retro industrial style landmarks - "central hall" and "No.1 Workshop" in a scientific and technological way. With a highly plastic open virtual fashion building group, the interactive experience of enabling fashion trend with intelligent technology and serving real life with virtual art is realized.

"10 + 3" remix virtual release

China International Fashion Week jointly selects 20 avant-garde "10 + 3" representative designer brands and La Koradior brand, for the upgrading of fashion week virtual spokesperson "Xiaomei" tailor-made diversified virtual fashion. Virtual debut brand La Koradior's new virtual fashion is elegant and noble, while hbeh, sivico, ankimeki, xunruo, youth today, leaf Xia, pastoral Poetry、NILDET、XONEE、LACERTA、Boundaryless、Thee. Brands such as themand adoles are leading the trend of virtual fashion; BANXIAOXUE、ANNBOOCOLLECTION、GEORGETTEQ、Bronze Lucia, Zhousheng, Cheng Cheng, dieyingchongchong and other brands are integrated into the sweet cool self style, which greatly broadens the style of "vogue meta universe".

　　 "Xiaomei" cute version of virtual fashion

Fashion week and Avar jointly launched the cute fashion version of Xiaomei for the first time Koradior, hongxingerke, Zhenwei, cabbee, u & A, Deng Zhaoping, Chico He is a member of the group_ T、SUNGUITIAN、WANMAY、QIIIANNNL、CHEN. 1988、LADECENTE、AURA The joint sale of world has created a new way to play the art trend of three parties.

　 Brand virtual show

"Xiaomei", the virtual spokesman of fashion week, will continue to guide D MARTINA Queen, Anta, annboocollection, Dafang, xunruo, ladecente, Siyun Eight brand virtual shows, such as huangxsoftware soft and TURUN core, bring together China's top ten fashion designer brands, cutting-edge designer brands, big country brands and sports fashion brands. They span the avant-garde trend, oriental aesthetics, elegant leisure, sports technology and other styles to refresh the multi-dimensional aesthetic paradigm of fashion meta universe.

Dressed in the new virtual fashion of La koradior

　　 Virtual interactive "super dimensional" space

Super dimensional virtual interactive space is the cooperation between China International Fashion Week and vetalab, which is a 10 + 3 Showroom youth designer base is planned to be selected as the creative virtual exhibition hall specially created by the representative designers. Users can enter the exhibition hall with virtual human image and feel the matrix high immersion virtual community including virtual human, virtual space and virtual activities. The exhibition hall is equipped with interactive facilities such as visual landscaping of China International Fashion Week, display of designer works, fashion virtual installation art, etc., to create a "fashion meta universe" and a virtual social circle in an all-round way.

Virtual digital collection

63 sets of digital collections including cute "Xiaomei" fashion show will be put on the shelves in NFT China on September 12 for users to watch, collect and intuitively feel the charm of digital art. During the fashion week, bloggers will be recruited to interact with brands to comprehensively expand the social attributes of virtual fashion, realize multiple exposure of the same design and extend the future of virtual fashion.

Virtual fashion brainstorming

[2022 new trend of virtual fashion development] and [virtual Fashion: digital transformation of fashion industry] two theme forums, specially invited the leading figures of the meta universe industry and industry celebrities to talk with virtual fashion designers, concentrate resources, discuss the possibility of multi boundary between fashion field and virtual industry, and open up an infinite future.

　 6. Intellectual property protection

Protect the new order of global fashion industry

As the leader of China's fashion industry, China Fashion Designers Association shoulders the responsibility and mission of cultivating the motive force of China's fashion creativity, maintaining the good order of China's fashion industry, enhancing the discourse power of China's fashion industry in the world, so as to contribute to the new order of global fashion industry.

The 2022 China Fashion intellectual property conference, sponsored by China Trademark Association and China Fashion Designers Association, and hosted by China Fashion intellectual property protection center, will jointly explore the problems and solutions of fashion intellectual property protection with experts and scholars from the global fashion, legal, business and other related fields, To respect the global fashion industry, to protect the global fashion industry, and to promote the global fashion industry.

This conference will discuss intellectual property protection of fashion industry together with domestic and foreign fashion institutions, share overseas fashion intellectual property cases, and issue 2022 annual report on fashion intellectual property protection. The conference will adopt the online live + offline communication mode to lead the public opinion of the industry, expose it through multiple channels from the perspective of all media, and promote it globally.

Under the guidance of Beijing Municipal People's government and China Textile Industry Federation, sponsored by China Fashion Designers Association, jointly sponsored by Beijing Municipal Bureau of Commerce, Beijing Chaoyang District People's government, 751D · Park Beijing fashion design Plaza and Beijing Institute of fashion, this season's China International Fashion Week is jointly presented with many partners at home and abroad. It is brilliant and broad for the 25th anniversary, Drive China's fashion industry to continue to move and renew! (reporter Jiao Yanling)