Brand Attention: Red Bean Won The Honor Of "Green Leader"

Recently, Jiangsu Hongdou Industrial Co., Ltd. (hereinafter referred to as "Hongdou") was awarded the honor of "green leader" by the Central United Certification Center.

Under the background of digital economy, consumption upgrading, industrial integration and the rise of domestic products, Red Bean actively practices the concept of green development, integrates the ESG concept into the company's operation and management, builds a new industrial ecology of science and technology, fashion and sustainable integrated development, and leads the high-quality development of private enterprises with green, low-carbon and sustainable development.

It is understood that as a domestic authoritative comprehensive certification and service agency in the fields of environmental protection, energy conservation and low-carbon, the Central United Certification Center has set up the award of "green leader" to implement the strategic requirements of green development, circular development and low-carbon development, promote the green transformation of enterprises, build a green supply chain, and achieve "green management" in the whole process, Provide the society with "environment-friendly" green products.

As an important field to promote carbon peak and carbon neutrality, China's textile and clothing industry has always been an active force in global sustainable governance. As the leading brand of men's wear in China, Red Bean has always focused on consumer demand, constantly strengthened product innovation, accelerated transformation and upgrading, integrated green into the whole product life cycle, led the high-end development of men's wear with green, and adapted to consumption upgrading. In July 2021, Red Bean Co., Ltd. exported the first batch of carbon neutral clothing in China and launched the "Yangtze River Delta Carbon Neutral Clothing Supply Chain Alliance". Following the carbon neutral declaration, Hongdou also disclosed the first independent ESG (environmental, social and corporate governance) report of Jiangsu textile and clothing industry last April. The company refers to the international authoritative management system standards, continues to establish and implement the quality management system, environmental management system, occupational health and safety management system, carries out sustainable certification, and interprets the responsibility of private enterprises with the win-win concept.

On the production side, Red Bean has made every effort to build a 5G+Internet smart factory for textile and clothing industry, introduced production software such as APS, MES, CAD, etc., and achieved high-quality management of workshop equipment and on-site personnel relying on automation, informatization and digitalization. It has successfully built a 5G smart fully connected demonstration factory with China Unicom, with production efficiency increased by more than 32%.

On the product side, Red Bean has introduced a first-class design team and commodity planning team to enhance its independent research and development capabilities. It has innovatively developed red bean small white T, red bean zero sense comfortable shirt and other domestic "popular products", providing consumers with more clothing from natural, renewable, black technology and other materials.

On the service side, Red Bean has expanded its sales channels, developed small program e-commerce, live streaming e-commerce, group purchase and internal purchase and other sales methods in a multi-dimensional manner, reached consumers in multiple ways, and improved user stickiness. In March 2020, Red Bean Men's Wear official mall applet was launched, reaching 100 million sales in just eight months, and the GMV in 2021 will triple year-on-year growth. In the first half of 2022, the GMV of applet will reach 180 million, ranking first in Tencent's smart retail men's clothing industry.

Green economy is becoming the commanding height of future competition. Taking the opportunity of winning the honor of "green leader" this time, Red Bean will continue to practice the concept of "eight win", deepen the cultivation of ESG concept inside and outside the company, organically combine its own development with social development, and explore sustainable development with a more responsible attitude, Assist high-end transformation, upgrading and sustainable development, and lead high-quality development with green and low-carbon.