"Breaking The Circle" Drives "Expanding The Circle" Caoxian Hanfu Into High-End Customization

Han clothing is "the traditional clothing of the Han nationality", also known as clothing, clothing and Han clothing, which carries the outstanding technology and aesthetics of Chinese dyeing, weaving and embroidery. With the rise of national fashion in recent years, Hanfu is gradually gaining public attention from a niche market. Cao County, located in Heze, Shandong Province, once took a 30% share of the national Hanfu market because of its mature and complete Hanfu industry chain and low prices. With the popularity of the Han style clothing trend, many Han style clothing businesses began to slowly explore the original design and high-end customization. The popularity of orders has also driven the brand awareness of enterprises, from the original simple imitation and low-end line to the original customization of the high-end line.

The reporter learned that Caoxian Hanfu enterprises have developed to 2186, and there are 12797 online stores. There are more than 3000 Hanfu styles on sale, and they are updated every day. Only in 2023, there will be 145 new Hanfu offline experience stores, and the Hanfu of peony and Lu brocade elements will be even more difficult to find. From January to September this year, the sales volume of Han style clothing in Caoxian County of Heze exceeded 5.5 billion yuan, reaching about 7 billion yuan in the whole year, accounting for more than 40% of the national Han style clothing market.

Wang Feng, Jiang Xiangen, Heze, Shandong

(Source: China News Network)