Group Logo Of High-End Functional Jacket Fills The Gap In The Industry. Seven Wolves Let China Lead The World In Quality

Since the reform and opening up, China clothing The industry has gone through a magnificent 45 years. Behind the brutal growth of the market is the upgrading of residents' lifestyle, which is still in contradiction with the absence of high-quality product standards in the market.

Today, China High end functional jacket Have their own group standards. On March 25, the High end Functional Jacket (T/GDBX) drafted by Guangzhou Inspection, Testing and Certification Group Co., Ltd. and Fujian Seven Wolf Industrial Co., Ltd 085-2024), which fills the gap in this field. The release of the group logo is not only an important milestone in the development of China's high-end jacket industry, but also leads the high-quality development of the industry by formulating original and high-quality group standards.

It is worth noting that China's standard system is mainly formulated by the government and the market. Under the premise of national standards and industry standards, group standards must be higher than the former. in other words, Seven Wolf The group standard initiated and formulated by other enterprises has more stringent implementation standards, which more tests the technical strength of enterprises.

　　 33 years of technology has forged China's "king of jackets"

As the pioneer of China's early jacket track, Septwolves led the development of this group logo, aiming to lead the industrial upgrading of China's high-end jackets.

In 1990, the original "color changing jacket" created by Seven Wolves swept across Shanghai Beach and quickly swept the country. China's own brands have a place in the jacket track where there are many giants. In the following 33 years, Seven Wolves focused on the jacket field, steadily promoted the development of China's local market, constantly innovated and upgraded quality technology, and insisted on providing users with products with attitude and quality. The classic color change jacket, stand collar jacket, plaid jacket, double-sided jacket and other competitive products also precipitated the reputation of Seven Wolves as "the king of jackets" and "jacket experts".

Technical innovation, achievement benchmark. At the beginning of its establishment, Seven Wolves blazed a new trail, creating products with functional and technological fabrics and leading technological production processes. In 2001, the company set up a "technology center" to organize world-class design, research and development, testing and technical management teams to carry out clothing product design and development, quality management, intellectual property management, and standardization construction, forging a high level of Chinese clothing manufacturing technology. In 2004, as a private enterprise, Seven Wolves participated in the formulation of jacket standards of the National Standards Committee. The industry standard FZ/T81008-2014 Jacket drafted by Seven Wolves won the "Science and Technology Progress Award of China Textile Industry Association", and has participated in the formulation of more than 20 standards in total. The core product of the company, the "seven wolves" jacket, has been listed in the first comprehensive market share of similar products for 24 consecutive years, and the company has also won the honor of "2023 National Quality Benchmark".

Take wisdom as a tool, and walk steadily to reach a far future. Digitalization and intellectualization deeply empower the "clothing industry", reshape the industrial form, and breakthrough and innovation become the key to the national brand's immortality. In 2023, Seven Wolves will launch brand renewal and upgrading to“ Jacket Expert ”From a professional perspective, we will use technology to resonate with fashion and create high-end jacket products with more quality, environmental protection, technology and fashion characteristics. The super running double-sided jacket is a new jacket species of cross border cooperation between Septwolves and ALDO, the father of Italian super running design. It breaks through the boundary of clothing design, and realizes various functions such as lightweight, breathability, protection and intelligent temperature control through material innovation and intelligent technology optimization. The electronic intelligent temperature control device added in the jacket can achieve 37 ℃ constant temperature effect.

High quality products are cool and practical, but how to quantify them? Seven wolves gave their own solutions.

This time, the group logo of "High end Functional Jacket" was launched in cooperation with Guangjian, which made unified and standardized technical regulations on jacket products from two aspects of "high-end" and "function". For example, in terms of Bluetooth function, it is required to be able to connect Bluetooth normally and complete relevant gesture commands; Inflatable pillow comfort function Inflatable parts can still maintain a certain support function under a certain pressure; The electric heating insulation function specifies the maximum temperature and the minimum average temperature value for heating, so as to ensure safety and make these functions really work.

An insider said that high quality standards can better reflect the quality characteristics of products and have a certain targeting effect on the development of the industry. Making high-end products and functions quantifiable can not only demonstrate the technical strength of Chinese enterprises, but also further enhance consumers' trust in products and continue to lead the upgrading of products and industries.

　　 Focus on jacket and be a Chinese brand with attitude

As a kind of personalized consumption, clothing has typical non-standard characteristics. Consumers in the new era have more diversified aesthetics, more open vision, and higher requirements for quality and comfort. After years of exploration, Seven Wolves has figured out a path of development with attitude, which meets the diversified demands of consumers. By insisting on being an attitude oriented brand, it can inherit a century old brand and penetrate the age limit.

Insight into the pain points of consumption, seven wolves several key actions landed with sound, breaking the traditional impression of solidification, and vividly interpreting the new connotation of the brand. In 2023, the company will combine fashion elements and cutting-edge technology to create age free, multi scene series products, and launch double-sided jacket products in three series of life sports, commuting administration, and life leisure, respectively matching the diversified needs of "outdoor special forces", yuppie gentlemen, and young fashion catchers; Joining hands with China Fashion Designers Association to launch 2024 The White Paper on the Fashion Trend of Chinese Fashion Jackets, through professional in-depth analysis of jacket fashion trends, opens a new perspective on jacket wear for consumers and the industry.

With the continuous improvement of brand strength and product strength, more and more national brands have taken the initiative to enter the international market, realizing the goal of going global from products to brands. In 2023, Seven Wolves will appear in Milan Fashion Week for the fifth time, completing the global debut of the super running double-sided jacket, showing the strength of Chinese brands to the world. This month, Seven Wolves also participated in the Haisi Quanzhou Guochao Cultural Festival held in Jinjiang, the birthplace of the "Jinjiang Experience" and the "Capital of Chinese Brands". The "Chaopin Exhibition Hall" of this Guochao Cultural Festival gathered the national tide culture with Chinese characteristics and leading fashion around "Chaofu, Chaoqu, Chaopin, Chaoplay, Chaoyue, Chaoxiu, Chaoman". At the event, Zhou Shaoxiong, chairman of the board of seven wolves, introduced the latest products of the brand to the secretary of Fujian Provincial Party Committee and governor, focusing on the functions of black technology products such as inflatable neck pillow, Bluetooth connection, massage, etc.

Starting from Jinjiang and moving towards China, the struggle and focus of Jinjiang entrepreneurs have made the seven wolves become industry benchmarks, and "jacket experts" are widely known; Base on China, go global, Chinese brand Seven Wolf With continuous innovation and progress and higher product quality, China is leading the world in fashion.