How To Open A Buyer'S Shop? Comprehensive Analysis Of Required Funds And Conditions

As a new retail format, the buyer's shop has gradually entered the vision of the Chinese public. For entrepreneurs who want to set foot in this field, it is important to understand the preparations required for opening a buyer's shop. This article will give you a comprehensive analysis Open a buyer's shop Required capital investment and basic conditions.

1、 Understand the buyer's shop

A buyer's shop is a shop where a professional buyer's team carefully selects a series of unique and designed goods for sale according to market trends and personal tastes. Compared with the traditional retail model, the buyer's shop emphasizes individuality and differentiation, providing customers with a new shopping experience. (>What does a buyer's shop mean?)

2、 Overview of start-up funds

Before opening a buyer's shop, it is necessary to clarify the budget planning, which mainly includes the following aspects:

rent : The rental cost varies greatly according to the location of the store. The rent in the core business districts of the first tier cities is high, while that in the second and third tier cities or community shops is relatively cheap. It is estimated that the initial rental investment will be at least tens of thousands to hundreds of thousands of yuan.

Decoration cost: In order to create a unique shopping environment different from the general clothing store, the decoration style of the buyer's shop is usually more particular. The budget can range from tens of thousands to hundreds of thousands or even higher, depending on the decoration grade and material selection.

Goods procurement: For the shopkeeper who runs a buyer's shop across banks, it may be easier to succeed if he or she can choose to operate a single category of entry (such as knitting only). Of course, the first purchase cost may vary from tens of thousands to hundreds of thousands of yuan according to the target customer group positioning and commodity type selection. It should be noted that the first purchase should not be too much to avoid the risk of backlog.

working capital: It is used for expenses in the daily operation process, such as staff salaries, utilities, marketing promotion, etc. This part of capital is determined according to the actual business scale, and generally accounts for a certain proportion of the total investment.

3、 Preparation before opening

Market research: Deeply understand the target market, analyze the consumption needs and preferences of potential customers, determine the store positioning and commodity structure, and give the store a clear positioning.

Site selection considerations: It is very important to choose a location with convenient transportation, dense population and characteristics of target customers. At the same time, consider the surrounding competition and future development potential.

supply chain management: Establish long-term cooperative relationship with high-quality suppliers to ensure stable supply and competitive price advantage. In addition, logistics distribution and other issues need to be considered.

Team building: The key to success is to build a buyer team with rich experience and high professional quality. Buyers should not only have good aesthetic ability and market insight, but also be good at communication and coordination.

4、 Legal formalities and relevant certificates

Business license: First, you need to register with the local industry and commerce department to establish an enterprise and obtain the corresponding business license.

Tax registration: Complete relevant tax registration procedures according to national tax policies.

Hygiene license (As the case may be): If the sale of food or other products requiring special permission is involved, additional application for relevant licenses is required.

5、 Marketing promotion strategy

Social Media Marketing: Use social platforms such as microblog and WeChat official account to promote brands and products.

Online and offline linkage: Combine online shopping malls and physical store activities to improve customer stickiness.

Theme activities: Regularly organize various fashion lectures, new product launches and other activities to increase the frequency of interaction with target customers.

From the above analysis, it can be seen that opening a successful buyer's shop requires not only certain financial preparation, but also clear market positioning, professional operation team and continuous innovation awareness. Only in this way can we stand out in the fierce market competition and win the favor of consumers.

In addition, it must be remembered that customer experience is an important way to reflect the difference of buyers' stores, "small stores sell bosses, large stores sell brands".

If you want to study without foundation and enter the high paying career of "buyer";

If you want to quickly understand the details of China's "buyer" industry and "buyer store";

If you want to quickly enter the fashion industry, you can become a hot talent in the future, or make your own fashion career;

Can be achieved through this online course:

It will not only give you knowledge, but also effective methods, channels and resources.

Compared with offline training for "fashion buyers", which is often 10000 to 30000 yuan, it is simple and practical, and more suitable for young people who want to engage in the fashion industry and have nowhere to start.