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Three Modes Of Changing Destiny

2008/4/18 12:41:00 20

Seize the strategic opportunities of the industry

If we compare the development of an enterprise with that of "rising the boat height", the development of an enterprise must rely on "water inflation" - the rapid development of the industry and the development of the enterprise itself.

If we grasp the strategic opportunities of the industry, "water inflation" can quickly boost the "ship height".

The development of an industry usually goes through the comfort period, the market integration period, the confrontation period and the capital integration period.

In the comfort period, the scale of the industry is small, the scale of the enterprise is not large, and the market is in a "non competitive state".

In the comfort period, making money is particularly easy, and it can earn money in a small scale.

At present, there are still many industries in the comfort period.

When the scale of the industry expands and the dominant enterprises rise, they enter the market integration period.

Before 2002, the lubricating oil industry was in a comfortable period, and thousands of lubricating oil enterprises were very moist.

At this point, the unified lubricating oil saw the rapid growth of China's car ownership, the rapid expansion of the industry, and the opportunity for the lubricating oil industry to pition from industrial products to consumer goods. It launched a heavy blow, quickly rose through market integration, and quickly became the third industry from a small scale enterprise.

Although it was acquired by foreign enterprises for lack of industrial chain, its fate has changed since then.

When a large number of enterprises rise, the industry will enter a confrontation period, no one can "eat" the other side, but it can buy the other party.

In fact, the confrontation period is usually an unstable state and a precursor to capital integration.

For Chinese enterprises, the market integration period is not the time to "shuffle the industry", but it is the best time to accumulate reshuffle capital.

Industry market integration is a strategic period of opportunity for enterprises.

During the period of market integration, a large number of enterprises that have lived comfortably are having a hard time.

In fact, when everyone is having a hard time, it is the best time for the rising of the advantageous enterprises to change their fate.

For example, the current agricultural industry has gone through the comfort period, entering the market integration period, everyone's life is not good.

But there are a handful of superior enterprises that have found a way to rise rapidly and take the lead when everyone is unhappy.

The strategic opportunity period of an industry is only about 3 years and 5 years.

When the window of strategic opportunities is closed, enterprises will have to pay N times to rise.

When Mengniu grasped the strategic opportunity and rapidly rose, even later, even the determination of Mengniu did not have such an opportunity. When the unified lubricating oil seized the strategic opportunity and rapidly rose, it basically closed the door for the rapid rise of latecomers. When miss and three seize the rapid rise of the strategic opportunity period of the industry, the window of opportunity has gradually closed to other enterprises. When Nanjing Yurun seized the last strategic opportunity of the meat industry, the window of opportunity has been closed to other enterprises after the low-risk meat products. When Lenovo seize the rapid rise of China's computer industry strategy, the household electrical appliance enterprises are carrying huge amounts of money into the field, but when the opportunity is lost, their fate is doomed.