The Classic Story Of Marketing Superman (Two)

2. German rules

Recently, I read a short essay that I laugh at the rules. Germany People: "Chinese students in Germany see that the Germans are rigid in their work, and do not know how to change them, so they deliberately play tricks on them. The students labeled the word "male" and "female" on the two adjacent telephone booths, and then hid in the dark to see what the Germans would do. As a result, they found that all the people who call the phone booth look like the toilet sign without complaining and enter the pavilion that they should enter. For a while, "female Pavilion" was idle. "Men Pavilion" would rather queue up there than move to the "female Pavilion". Our college students were so surprised that they didn't know why to stay here. In the face of doubt, the Germans shrugged in a quiet way and said, "rule, is it not for people to obey?"

The stereotype of the Germans can make us laugh for 3 days happily, and their seemingly reasonable explanation is enough to let some "homemade big men" who have always ignored the rules laugh at their teeth. But how long have we been ignoring the rule after fun and ridicule? We always wisely believe that those who are willing to be bound by rules are not only "blind eyed" but "lack of heart". The rule is dead, but alive. Why should the living be trapped by the rules of death? Precisely because of this, we will be left behind for many years. SAP is made by the Germans. In the process of learning SAP, they also feel their preciseness, but if we ignore the system in the later execution process, then SAP Will there be any obstacles in the actual application? The system is to be observed by people!! please bear this in mind!

3, why do we buy vanilla ice-cream cars?

"Please think before you leap! Don't jump to conclusions". Anything is possible.

One day General Motors Corporation Jacques's (Pontiac) department received a letter from a customer complaint, which reads: "this is the second time I wrote to you for the same thing. I will not blame you for not answering me, because I also feel that others will think I am crazy, but this is indeed a fact."

Our family has a traditional habit of eating ice cream as our dessert every day after dinner. Because ice cream tastes so much, our family only decides what flavor to eat after meals every day, so when people decide, I will drive to buy it. But since I bought a new Pontiac Jacques recently, the problem of buying me ice cream has happened.

Do you know that whenever I buy ice cream is vanilla flavor, I get out of the shop and the car doesn't move. But if I buy other tastes, the car starts to go very well. I want you to know that I am very serious about this matter, though this question sounds like a pig *. Why did this Pang Jacques buy me vanilla ice cream when I bought it? And whenever I buy other flavors of ice cream, it is a dragon. Why? Why?

In fact, Pang di Jacques's general manager was really skeptical about the letter, but he sent an engineer to check it out. When the engineer went to look for this man, he was surprised to find that the letter came from a successful, optimistic and educated person. The engineer arranged to meet the guy just after dinner. The two men jumped into the car and drove to the ice cream shop. That evening, the voting result was vanilla flavor, and when the vanilla ice cream was returned to the car, the car was very funny. The engineer came to stay for another three nights. The first night, chocolate ice cream, the car is okay. Second nights, strawberry ice cream, the car is all right. The third night, vanilla ice cream, the car "show off".

The engineer who was thinking logically was still dead at the moment and did not believe this guy's car was allergic to vanilla. Therefore, he still does not give up to continue arranging the same itinerary, hoping to solve this problem. The engineer began to record the detailed information from the beginning to the present, such as the time, the type of car used oil, the time when the car was opened and opened. According to the data, he concluded that the man spent less time on vanilla ice cream than any other flavor.

Why? The reason lies in this family. Ice cream shop The problem of internal setup. Because vanilla ice cream is the best selling flavour in all ice cream flavors, the shopper displays the vanilla flavor in a separate freezer, so that the customer can pick it up very quickly.

Now, the question that engineers need to know is why this car will be funny because of the shorter time from fire to reactivation. The reason is very clear that it is definitely not because of the relationship between vanilla ice cream, engineers quickly emerge from the heart, the answer should be "gas lock". Because when the guy buys other flavors, the engine has enough time to dissipate heat due to a longer time and there is no big problem when it starts again. But when buying vanilla flavor, the engine is too hot to spend enough time to heat the steam lock because of the shorter time.

After reading it, even though some problems seem crazy, sometimes they still exist. If we look at any problems every time and hold calmly thinking to find solutions, these problems will seem simpler and less complicated. So don't react directly to problems when it comes to saying that it is impossible (IMPOSSIBLE), instead of putting in some sincere effort. The first thing we should do is to believe the customers' complaints. No one is bored to find complaints. People can easily consider their problems according to their own thinking, so the general conclusion is generated after their habitual thinking. Therefore, it is not necessarily reliable, careful investigation, analysis and decision. Don't jump to conclusions easily. This is the difference between Chinese and foreigners. Counselor Lao Luo once said: if an experiment can not repeat five times or more, do not jump to conclusions easily, and we often make one or two data, and then come to a conclusion. "Please think before you leap! Don't jump to conclusions." this is what the story gives to me. The customer who complains is the real customer or the sincere customer.

If we all have this attitude, we can't manage well.