Dynamic Analysis Of China'S Domestic Garment Industry In 2014

< p > clothing industry has always been one of the dominant industries in China. In recent years, the development of garment industry has attracted more and more attention.

Through Huicong net's understanding of the market, from the overall perspective, there are several characteristics of China's domestic garment industry: < /p >

< p > < strong > one is < a href= > http://sjfzxm.com/news/index_f.asp > > /a > large and large yield.

< /strong > < /p >.

< p > China has a large population. This makes the labor-intensive enterprises of garment production and processing fully develop and grow in China. Large scale factories and large quantities of cheap labor force have long been the large-scale production of the domestic garment industry.

< /p >

< p > < strong > two is < a href= > http://sjfzxm.com/news/index_f.asp > level < /a > low.

< /strong > < /p >.

< p > although domestic apparel enterprises are numerous and developing rapidly, at present, they are still dominated by garment processing. There are few famous brands in China, high-end brands are few, and the overall level is low. A large part of the domestic high-end market is occupied by foreign high-end brands. With the development of domestic independent clothing brands, the current situation of famous brands at home and abroad for the domestic high-end market will become more and more intense.

< /p >

< p > < strong > three is brand awareness, and the guiding role of brand in the trend of fashion is enhanced.

< /strong > < /p >.

< p > with the development of national economy and the improvement of people's living standard, people's demand for clothing is no longer confined to the basic functions of shelter and shelter from the cold. The pursuit of clothing quality and fashion trend plays a decisive role in clothing selection.

Famous brands are more likely to win the trust of consumers, and the brand's guiding role in the trend is gradually strengthened.

< /p >

< p > < strong > four is clustered < a href= > http://sjfzxm.com/news/index_f.asp > Development > /a > /strong > /p >.

< p > from the perspective of cluster development, China's clothing industry is mostly concentrated in the southern region and the surrounding Bohai region, and the three major economic circles are developing as the radiation centers.

Around the professional market, export advantages, leading enterprises and other forms of regional industrial clusters to produce a well-known product.

< /p >

< p > < strong > five is the arrival of the era of brand and market differentiation. < /strong > < /p >

< p > the era of brand and market differentiation of domestic garment industry has also arrived. Part of this trend is also based on the development process of famous foreign brands.

Take the famous fashion company of Denmark for example, there are as many as 12 self brand brands in the fashion fashion brand. These 12 brands aim at different consumer groups, such as fashionable women (ONLY), mature women (VeroModa), Jackjones, and so on.

In addition, HC understands that the processors and distributors of garment enterprises are further differentiated, and there is a professional dealer who is solely responsible for product distribution, and the garment industry can only be further differentiated.

The niche market, which operates around a few agents such as agents, franchisees or department stores, is gradually changing to the mass market directly facing consumers and using the Internet business platform.

< /p >

< p > with the appearance of Beijing Dahongmen, zoo and other well-known wholesale clothing market to Hebei, it indicates that the trend of labor-intensive enterprises moving out of the first tier cities is being implemented.

The relocation of such enterprises can provide more employment opportunities for the surrounding cities, promote local economic development, and solve the high rental pressure of the first tier cities.

At the same time, it plays an important role in relieving traffic pressure and environmental pollution caused by overpopulation.

< /p >