BFC/Vogue Designer Award Winner: Mary Katrantzou

Mary Katrantzou, a young female designer, won the 2015 annual award of the BFC/Vogue Designer Fashion Fund co sponsored by the British Fashion Association and Vogue magazine.

Her speech after the nomination was quite sincere: "at the critical moment of business, I used to think that we needed money, but this year, we really lack money.

If we win, we will allocate rationally and invest in the places we need.

I have thought about how to use it, and this investment will bring our young British brand onto the world stage.

The designer, born in Greece and rooted in London, has long been known for her bold and visually stunning print dress. But in the past four years, she has been shortlisted for every BFC/Vogue Fund candidate, but has returned empty handed for three consecutive years.

Finally, this time, she won the coveted 200 thousand pound award, becoming the latest winner of BFC/Vogue Fund after Erdem (2010), Christopher Kane (2011), Jonathan Saunders (2012), Nicholas Kirkwood (2013) and Peter Pilotto (2014), and she was also the first woman to win the award.

How will she spend the money?

"We are going to use this money to start our first store in London to speed up product production and expand our team," he said in one breath.

Three years of failure made her learn to concentrate.

"Every time you apply for this fund, you can get a better understanding of it. Every year, a lot of things will also have an impact on business.

Every time I sit down and review, it's a great thing: have I finished my goals set last year?

In fact, she did exactly the same thing.

Her plan for 2014 included hiring one.

An operation director, a publicity director, and promoting e-commerce on his website.

"The focus of this year's work is still very messy. We need to develop product classification.

But this award is undoubtedly the encouragement given by this industry.

From my point of view, "winning" seems not very real.

When Katrantzou said this, officials did not announce the final winners.

At the Caf Royal Hotel awards ceremony in London, she defeated Emilia Wickstead, Holly Fulton, Michael van der Ham, der, and other strong opponents.

The award in 2015.

They are Burberry, Debenhams, Harrods, Paul Smith, Topshop and Vogue.

She made a new attempt in the 2015 autumn and winter season: "we often use some cloth and techniques to make the dress look special. I wonder why not apply them to the woolen coat." the result is a 90s shape, a jewel hue jacket covered with flocking wool and lace, and a PVC hood decorated by the design team hand crafted.