The Whole Industry Chain Revolution: The Integration Of Manufacturing And The Internet

In this summer's Davos forum, Premier Li Keqiang stressed that promoting China's manufacturing upgrading must rely on "

"Take the road of customization and individuation," he said.

Only in a broader market can products and services be organically combined.

Flexibility of production mode

Different from the past, enterprises send a lot of manpower to find and discover the market, and then proceed according to their own judgement.

Production and push, through the Internet, the production and operation links of enterprises can be automatically connected by market consumption links.

On the one hand, enterprises can use the crowdsourcing and distribution platform to release research and development needs, widely collect the ideas and wisdom of customers and external personnel, realize the socialization of value creation and diversification of product innovation; on the other hand, with the help of e-commerce platform, consumers can place orders from the Internet, so enterprises can not only grasp the quantity of product demand, but also understand and capture the demand characteristics of consumers.

On this basis, enterprises can carry out directional design and development, thus forming a market driven research and development and traction production mode, namely the C2M mode, the so-called end (consumer) to end (manufacturer) production mode.

It must be pointed out that the online ordering of consumers is not only a simple purchase behavior, they can also put forward their own product concept, specification and style and other essential elements, that is, participate in the dynamic process of product design, and enterprises can rely on the precise cutting and reassembling of the production module under the control of information, that is, the so-called flexible manufacture and push to meet the personalized needs of consumers.

Here, although single orders represent only single or even a small number of products, the aggregate size of various orders is very large. Therefore, personalized customization can also produce economies of scale under traditional production mode, and the production cost of enterprises will not only rise but also decline.

According to the international authoritative organization, the efficiency of the enterprise will increase by about 20% after the application of the industrial Internet, the cost can be reduced by 20%, and the energy saving and emission reduction can be reduced by about 10%.

More importantly, customization and flexible manufacturing have fully realized seamless and precise docking between consumption and production, thus enterprises can receive the zero inventory management effect which was impossible before.

Sales restructuring and value chain upgrading

The immersing of Internet services such as industrial App, mobile social marketing, search parity and other Internet services has not only expanded the online channels, thus forming the sales mode of O2O, but more importantly, the Internet is a highly pparent and timely and updated information space, and the Internet has also greatly reduced the intermediate delivery channels of products, and the market search cost and user interaction cost of enterprises have been significantly reduced.

According to the Boston consulting company, the total cost of manufacturing products in China's manufacturing industry is about 85 trillion yuan. After the grafting with the Internet, the total production efficiency of China's industry will generate 4 trillion ~6 trillion yuan.

Moreover, the elimination of sales intermediate links and the timely interaction between production and marketing have also effectively strengthened the rapid response of enterprises to the market, accelerated the pace of product updating and iteration, and thus activated the self innovation function of enterprises more extensively and deeply.

The traditional marketing mode is concentrated on the pursuit of heavy assets and only concerned about product sales. After grafting and merging with the Internet, its attention will shift from heavy assets to light assets, from emphasizing selling products to paying attention to selling services. Just as the United States will position its future business objectives in achieving software revenue of over 15 billion US dollars and become the ten largest software companies in the world and SIEMENS to become an intelligent manufacturing system solution provider, more manufacturing industries in the future will build their own service chain ecology through many ways such as platform maintenance, software upgrading and system updating. The value generated by the service is no less than or even exceeding the value of the product, thus driving the enterprise value chain to move towards the high-end and significantly upgrade and upgrade the entire manufacturing industry. And manufacturing industry

According to the Boston consulting company, Chinese enterprises can create an additional value of 6 trillion yuan only by the service of manufacturing industry.

Organizational reengineering and lean management

In fact, the Internet has not only realized the link between production and consumption, as well as the pformation of enterprise marketing management and the upgrading of industrial form, but more importantly, the Internet, as a simple virtual space, is equipped with massive industrial resources, forming a boundless industrial cloud platform.

Through the cloud platform, enterprises can not only share the intelligent software resources they need, but also implement collaborative production. The information barriers between machines, workshop and factories are torn apart. The traditional gathering mode, park type and large-scale manufacturing mode of production are changing towards such a decentralized and ubiquitous mode.

The decentralized collaborative production mode caused by the Internet and the loosening of production organization are forcing the internal management of enterprises to achieve a simple, efficient and rapid pformation, that is, from vertical management to flat management, from bounded management to unbounded management.

Lean production and craftsman spirit are the pursuit and praise of traditional manufacturing industry. The Internet can accelerate the landing and growth of this fine inheritance.

Porsche, Land Rover, Mercedes Benz and BMW have large numbers of mechanical and electronic keys on the dashboard, showing the precision of the instrument. But in the cockpit of Tesla, there is only one huge touch screen, almost no buttons, not only simple operation, but also very eye catching.

In addition, the manufacturing industry itself has the function of self optimization, but if the competitive quality ranking is adopted by the Internet, the buyer can evaluate the products and services of the real name companies, and finally divide the three to six categories.

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The future is huge.

China is a super manufacturing power and a super Internet power.

Statistics show that last year, China's manufacturing added value reached US $3 trillion and 400 billion, which accounted for 19.8% of the world's manufacturing output, and for 6 consecutive years, it stabilized the position of the world's largest exporter. At the same time, China's Internet users reached 688 million, the Internet penetration rate increased to 50.3%, the online retail market scale reached 38285 billion yuan, ranking first in the world. The important thing is that there are 4 Chinese companies in the Global Internet Company 10 strong camp, and China also has many Internet business platforms such as Tmall, Jingdong, vip.com, suning.com and so on. Besides, the domestic 4G network has been popularized, and the 5G standard is being accelerated.

Under such circumstances, the integration of manufacturing industry and the Internet is easy to form superposition effect, polymerization effect and multiplication effect.

Overall judgment, although there are already classic cases such as SAIC and Alibaba jointly build Internet cars, Dongfeng and HUAWEI jointly develop smart cars, cool and 360 companies are working together on mobile terminals, and the United States and millet deep ploughing smart home market and other classic cases, but the integration of China's manufacturing industry and the Internet is still in its infancy, and this fusion is mainly the front end of the "smile curve", that is, the procurement and sales terminals, while the real value creation of manufacturing links, especially the production process is very few; in addition, the closer the downstream and users, such as clothing, home appliances and other industries and the integration of the Internet are faster, but the middle reaches of the equipment and upstream raw materials and other industries, the Internet is very superficial or even blank.

From the perspective of internal scale, more manufacturing and the Internet achieve the integration of manufacturing units or production lines, while achieving the entire workshop and factory intelligent effect is extremely rare.

From the perspective of integration, many manufacturing enterprises choose to build their own internet platforms, but the cross-border integration of manufacturing industry and Internet companies has not become a trend or mainstream.

Judging from this, there is still a huge room for convergence between China's manufacturing industry and the Internet.