In 1-8, Retail Sales Of Clothing Shoes And Hats And Needle Textiles Reached 882 Billion 700 Million Yuan, An Increase Of 7.2% Over The Same Period Last Year.

According to statistics, in the 1-8 month of this year, the retail sales of clothing, shoes and hats and needle textiles in the enterprises above Designated Size amounted to 882 billion 700 million yuan, up 7.2% from the same period last year. In August, the retail sales of clothing shoes and hats and needle textiles reached 100 billion 200 million yuan, an increase of 6.2% over the same period last year.

According to the data released by the National Bureau of Statistics today, in 2016 1-8, the retail sales of clothing, shoes and hats and needle textiles reached 882 billion 700 million yuan, up 7.2% from the same period last year. In August, our country

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Retail sales reached 100 billion 200 million yuan, an increase of 6.2% over the same period last year.

Overall data, consumer goods in August

An increase of 10.6% over the previous year, the previous value was 10.2%, rebounded by 0.4 percentage points, and the downward trend of CPI in August did not affect the overall trend.

However, in the industry view, domestic consumption data is still maintaining a mild downward trend, and domestic demand is less stimulating for consumption, and the growth rate of retail sales of consumer goods is also hard to show signs of continuous rebound.

Shi Hongmei, an Orient Securities analyst, said that China's consumer market has entered the era of stock competition. Whether it is from product preferences or from the customer base, consumption is concentrating on the middle end (middle products and middle class). The family oriented consumer groups are more willing to pay for services and convenience to pay for quality. The demand for younger groups represented by 85- 90 is increasingly small and personalized, frequent domestic and international exchanges and penetration of the Internet have greatly narrowed the distance between domestic consumers and the global consumer market, prompting domestic consumers to become increasingly mature and choosy, only to actively adapt themselves to consumers in terms of channels, positioning, products, marketing and services, and constantly provide an ultra expected experience to gain continuous market share.

In the view of Shi Hongmei, the future development of domestic clothing brand enterprises also needs to be adjusted according to consumption changes: (1) the low-priced city based clothing brand enterprises based on the market will have the opportunity to increase market share through satisfying the needs of consumers in the low line market in the future.

(2) integrate overseas high-quality brand resources through continuous mergers and acquisitions, and have the opportunity to achieve rapid expansion of the target clothing brand enterprises in the domestic market.

(3) to meet the personalized needs of 85- 90 consumers through emerging channels such as e-commerce, micro commerce, live broadcast and so on, and will continue to focus on the layout of emerging industry chain in the future.

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The end can not keep up with the changes in the demand of the main consumer groups, making a large number of demands replaced by imported goods, international brands and niche brands. The traditional local consumer goods enterprises are facing a dilemma of continuing downturn. But on the other hand, with the increasing number of local consumer goods companies making up the short board through resource grafting (Overseas Merger and acquisition brand resources, online and offline channel expansion, product update iteration, and better understanding of the management team succession of young consumers), combined with the continuous innovation of online and offline ants, the local clothing brand enterprises have a better understanding and recognition of domestic consumers, especially young ones, and the growth of market share and share will have a gradual improvement process. Shi Hongmei said that at this stage, most of the domestic traditional clothing brand enterprises are in supply.