Anta Signs The Contract! The First IOC Cooperation Chinese Sports Brand Was Born

On October 29, the International Olympic Committee held a ceremony at the International Olympic Museum in Lausanne, Switzerland, and officially announced that Anta will become the official sports clothing supplier of the International Olympic Committee until the end of 2022. Anta became the first Chinese sports brand to cooperate with the IOC.

According to reports, this is also Anta's deep participation in the international Olympic movement after becoming the official partner of the Chinese Olympic Committee from 2009 to 2024, and the official partner of the Beijing Winter Olympic Games and the Winter Paralympic Games in 2022. During the 2018 Pingchang Winter Olympic Games and the 2018 Buenos Aires Youth Olympic Games, Anta had customized official sports clothes for the IOC.

Anta Group has become an official partner of the Chinese Olympic Committee in 2009, providing equipment for more than 30 major international sports events, including the Vancouver Winter Olympics, the Guangzhou Asian Games and the London Olympic Games, and has provided 36 national teams with award-winning equipment, competition equipment and life training equipment. For example, at the 2018 Pingchang Winter Olympics, Wu Dajing, the men's 500m short track speed skating champion, wore Anta's specially designed "champion dragon suit" to the podium to receive China's "first gold" of the Winter Olympics. At that time, he pointed to the flag on the dragon suit and told the audience that "the champion came from China", creating another classic moment for Chinese athletes in the history of the Winter Olympics.

According to this agreement, Anta Group will provide IOC members and staff with sports equipment, including sports clothing, shoes and accessories. The cooperation period will cover the 2020 Lausanne Winter Youth Olympic Games, the 2020 Tokyo Olympic Games, the 2022 Beijing Winter Olympic Games, and the 2022 Dakar Youth Olympic Games, And provide customized sports clothes for the IOC headquarters staff in Lausanne.

On the same day when the signing was announced, Anta also announced the launch of the consumer promotion activities of "LIVING OLYMPICS, MY OLYMPICS" (dazzle the Olympics, my Olympics). With the goal of promoting ordinary consumers to contact the Olympics, it launched the promotion plans for the 2020 Tokyo Olympic Games and the 2022 Beijing Winter Olympic Games. For example, recently Anta and the China Youth Foundation jointly held the "I Have the Winter Olympics • Prosperity Public Welfare Plan Lotionhui Sports Festival" activity, which is to serve the purpose of preparing for the Beijing Winter Olympics and popularizing ice and snow sports. It invited 24 teachers and students from less developed regions to experience the core projects of the 2022 Winter Olympics and watch the preparation of winter Olympic athletes.