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Attention: Paris Fashion Week Under The Regression Line Is Ushering In Its Own "Renaissance"

2021/10/12 15:16:00 1

In Paris Fashion Week in spring and summer 2022, most brands finally return to the entity show. Although the epidemic makes brands aware of the importance of online communication channels, it also proves that offline fashion activities are irreplaceable. As far as this season's Paris Fashion Week is concerned, it is still a supporter of some old fashion order, but at the same time, the practices of some brands also give it more and more abundant expressions. Order and change is the main theme of Paris fashion week.

From September 27 to October 5, the 9-day Paris fashion week of spring and summer 2022 officially ended.

92 participating brands, 37 offline fashion shows and a series of brand activities all show that Paris Fashion Week is accelerating the restoration of the old fashion order. What's more, some brands that announced that they were out of the traditional fashion week schedule have also returned to Paris this season, such as Saint Laurent and Balenciaga of Kaiyun group. Thus, although the epidemic has made brands aware of the importance of digital marketing, it has also proved to these brands that offline fashion activities are irreplaceable.

Balenciaga spring / summer 2022

Fashion show not only carries the sense of ceremony and luxury experience of fashion, but also the arena for major brands to show their strength and creativity. With its magnificent show layout, huge series scale, stars, bloggers and other guests watching the show, the entity fashion show with constant flash is like a religious ceremony, which is a sacred occasion for believers to worship and preach, and a vanity fair to show brand organization and appeal.

At the Paris fashion week, these brands returning to the entity show also chose to inject optimism and relaxed mood into the fashion trend of spring and summer 2022 with the "Paris style" representing the eternal romance. Some brands choose to follow the fixed brand formula to show the past. The retro style of the 1980s and 1990s under the nostalgic mood has been extended from last season to this season, and has been given more interpretation methods; Others jump out of people's expectations and present surprising designs that bring more sensory stimulation, such as sexy styles and the minimalism of the 1990s.

Therefore, we will take the design style as the entry point, and use two major trends to see the change and invariance of Paris fashion week.

Retro sexy is back. At the New York and Milan fashion week, which ended before Paris, the return of sexy fashion is on the horizon.

Although there are different styles created by different brands, it is not difficult to find out whether traditional fashion houses such as Fendi, Versace and Tom Ford, or the rising stars such as nensi dojaka and khaite, it is easy to find that revealing skin and showing curves is a theme that layers out Sexy items such as perspective shirts and suspenders dominate the runway.

Versace spring / summer 2022

Although fashion week usually depicts the trend of the next quarter, and new products often come into the market after a period of time, this does not mean that the return of sexy clothing still needs to wait.

At this season's Paris fashion week, miu miu's miniskirt is reminiscent of the "American sweetheart" style brought by singer Britney Spears in the 1990s. At that time, the miniskirt was a must-have item for every young girl. In the series, Miu Miu is based on the classic works of the brand - pants, sweaters, shirts, jackets, suits, and tight dresses are absolute prototypes of everyday wear, creating a new proportion with cutting technology.

The trousers are transformed into a miniskirt, and the sweater and shirt are skillfully hollowed out, and the body is indistinct. The construction elements such as burr can be seen at a glance, showing the natural nature of body movement. Sexiness here is transformed by Miuccia Prada into a minimalist design that combines academic romance and restraint.

Miu Miu 2022

In Chanel, tweed dress suits are shorter, summer gold and white swimsuits are decorated with black piping, as well as pink or lavender tweed short dresses, fishing net skirts, tannin suits, and multicolored Crocheted outerwear, which recreate the good old days of the 1980s on the most primitive straight catwalk.

Chanel 2022 SSS

In Valentino, Roman gladiator sandals are paired with white skirts and organza shirts, as are the large silhouette shirts with cut-out designs,; On Lanvin's and Givenchy's shows, miniskirts have become a kind of jeans like existence, becoming a new normal for women's wear.

Valentino spring / summer 2022

Balmain, Stella McCartney and Olivier Theyskens all use hollow out design to convey their appeal for freedom.

In Saint Laurent, Anthony vaccarello focuses his inspiration on Mr. Yves Saint Laurent, so that the series reflects a desire to get rid of the shackles and restore freedom, which is a subversive design return. High heeled shoes in the 1980s, high slit short skirts, tight jumpsuits with cross chest design, and leather fabrics all show the carelessness after careful carving of the theme inspiration figure Paloma Picasso.

Saint Laurent spring / summer 2022

The last form of nostalgic sexy style of this season's Paris Fashion Week is to expose the thighs as boldly as in the 1990s. However, it should be noted that sexuality has obviously more new connotations in the current context. First of all, the former "sexy" is a kind of exclusive sex appeal, tight material and limited size make sexy more like the exclusive right of thin people. But as body diversity becomes more and more fashionable, the word "sexy" has become a more inclusive concept.

In general, the return of sexuality at this time may mean that women are less influenced by the outside world, and they have the courage to embrace what really makes them feel good. Looking back, the nostalgic mood is a manifestation of Paris fashion week's desire to restore the order of the past.

Fashion and art have never really broken up with each other, but have been entangled in an ambiguous way. Through this form, these brands that use artistic techniques to interpret fashion also break the timeliness of fashion. The so-called new and old are just a kind of self breakthrough in a limited period of time, but through this means, these brands have also jumped out of people's inherent expectations and brought more sensory stimulation.

Schiaparelli, who has been reborn under designer Daniel roseberry, has always been a master of the balance between fashion and art. Elsa Schiaparelli, the founder of fashion house, once brought Dali's surreal art into fashion design. Now, Daniel roseberry "inlays" gold metal modules into clothes as parts that emphasize women's body. In addition, there are symbolic three-dimensional patterns of surrealist art such as keys and eyes, Daniel roseberry not only infuses a sense of humor into fashion, but also reflects on the absurdity of the present era.

Schiaparelli spring / summer 2022

In Loewe, the same scenario is also given a new form of expression by Jonathan Anderson. Jonathan Anderson presented a new season fashion show at the historic La garde R é publicaine equestrian arena in the heart of Paris, and as a result, Jonathan Anderson described the collection as a "Renaissance" of the brand. In terms of design, he obeys the randomness of his heart and makes all kinds of common silhouettes reconstruct so as to present brand-new and even a little strange clothing forms; The combination of gold breastplate and thread knitted skirt brings strong visual impact.

Loewe spring / summer 2022

Nicolas ghesquiere, artistic director of women's wear at Louis Vuitton, described the spring / summer 2022 collection as "Le Grand bal of time", paying homage to the brand's long history with a fairy tale classic design. In the Louvre in Paris, it is like a time travel, where classical and modern meet.

Louis Vuitton spring / summer 2022

Maria Grazia chiuri is also focusing on the past this season, especially in the 1960s, when Marc Bohan worked. Maria Grazia chiuri takes Marc Bohan's slim look, which has been called by the media as the second fashion change after new look, as the main interpretation object. It presents the color composition aesthetics in modern art by splicing different color blocks, while the amazing show installation is created by Italian artist Anna paparatti.

Dior 2022 spring / summer women's wear

Nad è Ge vanhee Cybulski, herm è s women's art director, put the show at Le Bourget's private airport on the outskirts of Paris. Like most brands, nad è Ge vanhee Cybulski also chose to remove the show's fixtures and extra lights, so that people's attention was focused on fashion and the 12 large orange yellow paintings in the background.

Herm è s 2022

This sunset scene was created by French artist flora Moscovici. The warm and warm color sense makes people feel a kind of free and pure pleasure when they see the model walking out slowly. Pragmatism is the design concept that nad è Ge vanhee Cybulski has carried out so far. Therefore, this series is not much different from that in the past, but this kind of moderate restraint and conciseness is exactly the way to present the story of herm è s.

Herm è s 2022

To some extent, this season's Paris fashion week's entity show is somewhat restrained under the epidemic prevention measures. This is reflected in the simplified show of major brands, and "fashion oriented" has become the consensus of all brands.
Therefore, the design style of fashion has never been emphasized. Whether it's going back to the 1980s or 1990s, or the sexy style that emphasizes free personality, or a self breakthrough based on the comfort circle, Paris Fashion Week brands are actually moving forward. The return to order and positive change will also usher in its own "cultural renaissance".