How To Grasp Pet Consumption As A Hot Track In The Next Decade

It was reported on March 10 that Yan Dong, the head of youzan's new retail operation, recently delivered a theme sharing on "digital operation of pet chain" at the special meeting on foreseeing the future of chain stores and the strategic cooperation conference of the first PCMF China pet industry chain conference.

Yan Dong said that there is a lack of scale in the current pet service market, there is no big brand, and the market concentration is low; At the same time, the demand for delicacy pet raising will increase, which will bring about the overall upgrade in the field of pet consumption, which is a great opportunity for the businesses in the pet industry.

Yan Dong believes that content-based interest consumption is guiding the transfer of new consumer demand. Behind this, it means that people's demand for product functions is decreasing, and the soft feeling part of products is increasing. More and more brands provide more vertically matched differentiated products and services by subdividing scenes and groups. In recent years, the single economy, which has emerged in recent years, has become a hot topic in the world Silver hair economy and sleeping economy are the representatives. Therefore, it is the key to break the situation of pet brand to grasp the consumption scene with pet owners as the core. At present, "private economy" has become the main position of pet business digitization. The private domain development from platform drainage, offline drainage and "people" oriented development promotes the comprehensive transformation of digital pet business.

Yan Dong stressed that digital chain operation can turn cost center into benefit center. According to Yan Dong, at present, many pet businesses, such as cat and teenager, extremely pet home, are cooperating with youzan new retail to open the chain digital operation. People's love for pets is giving birth to a very imaginative market. The "pet chain Format" will become a hot track in the next decade.

It is understood that on May 12, the ten party forum will hold the first PCMF China pet chain conference in Wuhan. Youzan, as a special support unit of the conference, will bring sharing again.

It is worth mentioning that in December last year, based on the long-term concern and Research on the trillions of pet economy market, human Lab of experiential thinking and youzan jointly released the white paper on new generation pet rearing, which deeply explored the current new consumer force of pets. The white paper shows that with the upgrading of self consumption, pet consumption tends to be quality and diversified; At the same time, scientific nurturing gives birth to service demand, and platform enterprises emerge as the times require; The strong social needs of pet consumers can be compared with that of mothers and infants. With the emergence of the concept of private community and new space, more and more attention has been paid to the extended services beyond products.