Chinese Designer Brand Alexander Wang Announced The Launch Of Los Angeles Chinatown Fashion Show

　　 Chinese designer brand Alexander Wang recently announced that it will launch Alexander Wang 2022 autumn collection in Los Angeles Chinatown on April 19, This is also the first fashion show of the brand since may2019.

After two years of silence, Alexander Wang is finally bringing a show called Fortune City this month, which will also be a fashion show featuring Asian American culture, food and music.

A few days ago, Alexander Wang posted two videos of models showing their new hobo handbags on its official instagram. The model in the video is not from big model agencies such as img, but Liang Xiaoqing, a senior fashion model of Taobao, who is famous for "100 posts in a minute".

Liangxiaoqing, a senior model, used to take photos by changing poses at a high speed, and was famous for her extremely efficient shooting method. This cooperation with Liang Xiaoqing is regarded as one of Alexander Wang's return plans, which also makes the fashion industry curious about Alexander Wang's next move.

Before announcing the launch of the show in Los Angeles, Wang Daren, founder of Alexander Wang's brand, was in dispute over charges of sexual harassment by male models.

At the end of 2020, fashion designer Alexander Wang was accused of sexually assaulting British model Owen Mooney at a party.

Alexander Wang immediately issued a statement that the incident was groundless, and did not rule out that the "rumor maker" would be prosecuted by legal means.

However, the prosecution claimed that the case had been followed up and dealt with by Lisa bloom, a well-known lawyer for rights protection. Unexpectedly, there were more crimes from the victims immediately. Lisa bloom said the number of victims had risen to 10, including 30-year-old stylist David casavant.

At that time, casavant chose to make it public directly to the media, claiming that he was violated by Alexander Wang during his nightclub entertainment four years ago. Casavant claimed that he was drunk and didn't take precautions, but a friend can testify.

Then, female models and cross gender women came out to identify and witness or experience Alexander Wang's sexual harassment. The incident quickly fermented on social media and attracted the attention of the New York Times, vogue and other authoritative media. Within a week, Alexander Wang's instagram account lost more than 30000 fans and received a lot of questioning and abusive messages.

Along the way, he was a "talented designer" with flowers and applause. Alexander Wang encountered the most serious public opinion crisis in his many years of work.

Under the pressure of public opinion, Alexander Wang finally admitted his sexual harassment in a statement issued by instagram two months later. He supports the accused's right to stand up and regrets the pain his actions have caused them, but he will set a better example in the future.

From not admitting to apologizing to the victims, Lisa bloom, a lawyer, said that the victims had reached a settlement with Alexander Wang and accepted the apology, but foreign netizens did not pay for Alexander Wang's formal apology.

Since then, Alexander Wang's personal social platform and brand account with the same name have stopped all message functions since the scandal was disclosed, and the brand has been silent for two years.

A new understanding of Wang Daren

Alexander Wang, formerly known as Wang Daren, was born in California, USA in 1983. His ancestral home is Taiwan. His family has been engaged in business for generations, so he can be regarded as a little rich second generation.

The biggest difference between him and other young people in his youth is that his friends all like playing basketball and skateboarding, but he likes to read fashion magazines and study clothing matching in his room.

At the age of 15, his brother Wang Dakun got married. Wang Daren, who had never learned to print, cut and sew, made 35 sets of dresses in his room. His brother's wedding became Wang Daren's first personal fashion show.

My brother realized that design really has talent. So he made a collection of 35 dresses and sent it to Parsons School of design in New York, one of the four largest design schools in the world. The school has accepted the 15-year-old talented designer and attached a full scholarship to show his sincerity.

During his college years, he spent a lot of time in the company of Marc Jacobs and Anna Wintour, the fashion editor in chief of vogue. In 2004, when he was a sophomore, he decided to drop out of school. With the help of his brother and sister-in-law, he founded his own brand with the same name.

In Alexander Wang's first women's ready to wear series, there were only six knitwear. However, these six knitwear made Wang Daren stand out in the fashion circle and won great praise from Anna Wintour. She also introduced Wang Daren to Balenciaga. In 2012, Wang Daren became Balenciaga's first and youngest Chinese design director.

Even when the venomous media ridiculed young Asian designers such as Wang Daren for "not being fashion designers, but only copying other people's ideas", Anna Wintour still gave her support: "Oh, please, it's good to be young! That's the time when designers are most fearless. The most creative works were made when they were young."

Wang Daren has proved that Anna Wintour is not wrong about people and his ability is obvious to all. Although he is a creative director of luxury goods, from his design point of view, he has never been interested in the luxury and flashy design that luxury is used to. He likes to find inspiration from those subculture youth in the east side of New York, and he likes their lifestyle and arrogant attitude.

During his tenure as design director, Balenciaga's financial statements showed double-digit growth every year, and the century old brand was back at the forefront of fashion. Because of breaking Balenciaga's past conventions, Wang Daren also aroused many people's curiosity.

But just as he was at the center of the media and fashion world, he decided to quit the platform, which made him famous and rich.

In 2015, Wang Daren chose to leave Balenciaga and continue to focus on the development of personal brand Alexander Wang. In the same year, he was also selected in time magazine's "100 most influential people in the world".

Alexander Wang development road

After leaving Balenciaga, Wang Daren, as he said, is more focused on personal brand development. It can be said that Alexander Wang is the first designer brand to combine high-end fashion with street sports.

He combines Street casual, rebellious leisure with high-end fashion art, breaking through the barriers of traditional fashion and making fashion no longer unattainable.

Early Alexander Wang is often referred to as "the model off duty look", that is, the model's style of private clothes. His design combines high-end fashion art and street fashion, showing the multi-faceted nature of women's character - sexy, powerful, uninhibited and changeable.

Unlike ordinary high-end fashion, Wang Daren despises luxury fashion and prefers cool style. He is good at making basic items cooler through special fabrics and tailoring; The simple dress will be re disassembled, adding Street modern elements, giving them sexy, rock temperament.

Collection 1 drop 2 series is Alexander Wang's tribute to "bad girl". They dare to break the stereotypes and redefine their own rules, which is also the design principle he has always followed.

With his unique taste in the fashion industry, Wang Daren has created a female world full of sports and vitality. In this world, girls can become more confident, more voice, and more powerful.

In addition to launching ready to wear collections, alexanderwang has also co branded with many brands to continue to expand its influence.

In 2014, Alexander Wang x H & M cross-border sports fashion series was released, and the unique high street style led to the crazy rush of Chaozhou people; In 2017, Alexander Wang and Adidas launched joint brand running shoes, bringing "new fashion of running shoes". So far, the two sides have released five joint brand series, and each joint brand series is quickly sold out.

In 2018, Alexander Wang and UNIQLO jointly launched the HEATTECH thermal underwear series. In this series, he combines fashion and practicality, and interprets the theme of "warmth reimagined" with the concept of "underwear to wear out".

In 2019, it will launch Limited Co branded Series in collaboration with Bvlgari. Taking Bvlgari's classic Serpenti forever series as the prototype, new colors and innovative materials are added to reinterpret the classic snake head clasp, bringing many new and interesting fashionable designs.

In addition, with Rocco Duffel Bag rivet bag, Diego bucket bag rivet bag, Brenda Zip chain bag chain bag and kori ankle boots cut-off square heel shoes, Alexander Wang has won the favor of almost all stars in European and American entertainment circles.

However, after the scandal of Wang Daren's sexual assault, few stars publicly wore Alexander Wang's clothes. However, just after Alexander Wang recently announced that he would return to offline shows, Rihanna, the leader of American fashion circle and pop star, was photographed wearing Alexander Wang spring and summer 2022 series when she was out of the street, which seemed to express support for Wang Daren's return.

No doubt, as a brand manager, Wang Daren is successful, but virtue can not be covered up because of talent, nor can he be unrestricted because of fame and wealth.

Although Alexander Wang's return is full of momentum and star blessing, it still faces a severe test. Although customers are forgetful, due to the sensitivity of sexual harassment and other issues, some consumers who advocate moral consumption will still care about why they pay. On the other hand, Alexander Wang has attracted a lot of customers in recent years because of the influence of fashion trends and social media, They don't have a high loyalty to the brand. Once the brand reputation is affected, the lack of trust, these consumers will soon abandon the brand.  

Whether Alexander Wang's return to the mainstream is still a question mark.