What Is The Deep Integration Behind Yintai?

If we miss the PC era, we can no longer be absent from the mobile Internet era.

Obviously, offline retail businesses have a common understanding of this and quickly seek help from teams.

And online and offline integration, the fastest and most in-depth is Yintai.

In the upcoming 17th anniversary celebration, Yintai will build a double 11 with "Yintai Tmall price, Tmall Yintai goods" and "online and offline share the same price".

Taking this as the core, the new Yintai, which is deeply integrated with ALI, will further carry out the innovative development of digitalization, pan channel, platform and entertainment.

If the offline retail entity is regarded as the projection of the two commercial world, then Yintai can be a flagship product of Internet plus retail under the big platform of Ali, which itself is also a small and beautiful platform.

On this platform, operators, brands and consumers can create value together.

In this sense, new Yintai is using the Internet thinking to reconstruct the traditional retail business logic.

This year, China's retail industry is facing the biggest turnover trend.

But we know more clearly than anyone what the value of this platform is.

Offline retail terminal is a terminal that can really "touch" to consumers. It has temperature, trust basis and natural social attributes.

Fortunately, many leaders of this industry began to pay attention to this, and continuously guided the whole industry to return to the essence of business.

The mobile retail industry in China will accelerate the process of deconstruction and reconstruction of the whole industry.

From the north of Wulin business circle to the South Wu mountain business circle, Yintai almost "contracted" the most prosperous commercial street in Hangzhou, Yanan road.

But it took only one and a half years for Yintai to make it with ALI.

The important decision is not only because Yintai is opening up innovative genes, but also from the pressure of negative growth of 18 stores in Yintai, and even today, even "the benchmark position of Wulin Yintai is also wavering", and five years ago, executives of Yintai said that "Wulin store is an absolute fashion benchmark in the whole country".

Yintai's attempt to digitalization began three years ago. As with other department stores, operators need to talk with brands (agencies), and there is no shortcut to go. Today, 10 million SKU in their products have been digitalized.

On the basis of commodity digitalization, the value of the platform is magnified and has unlimited integration ability, and the builders of the platform only need to make good rules of the game.

This is a classic model from Internet companies.

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For the first time in three consecutive years of sales in a single store, a senior department store member said, "I really hope that this kind of department store can start to try the single product management locally, and they can withstand failure.

Even if it fails, it is also a valuable experience for China's department stores.

But I didn't expect that after many years, Yintai helped her fulfill her wish.

On the road of trial and error, Yintai is not a lone ranger.

In the 21st century, Jinhua has a company led mode to promote, including the operation and maintenance of commodities, and there are special departments and teams responsible for it.

The big business experiment is more thorough, from top to bottom, from headquarters to employees, and the final touches reach the staff of terminal stores.

Single product management is the only way for the fine operation of retail enterprises.

Single product driven sales greatly shorten the distance between operators and consumers.

Compared with the existing category management, the accuracy of single product management will improve greatly.

Ultimately, the core of single product management is not how strong the retailer controls the goods, but the ability of the platform to integrate the supply chain.

Like commodity management, today's

Even communicating with consumers is simple and crude.

After years of price war, the situation can only be caused by "no activity, no one" and "one activity overdraft half year consumption".

What is even more frightening is that even if they are drinking poison and quench thirst, the operators can not stop at all.

Because this is bound to be a traumatic revolution.

Different from the previous high cold version of the 1 version of communication, today's consumers are more care sense of participation and grounding.

If you have been "carrying", consumers will also stay away from it.

As a result, intime business group CEO Daniel Chan also joined the big parade team last year in the small monster. When BBK bought 100 thousand orders in the world, Wang Tian led the core team to dance in a big way. Before the opening of a restaurant in a shopping center, the official WeChat's content was released by the team.